BMW 5 Series

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Poor Quality, Terrible Customer Service
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Rating: 1/51

WEST VIRGINIA -- I bought a 2011 X5 in May of 2014. Have had it approx 9 months. I was driving on a curvy, two-lane highway with steep hills and my car literally broke down on a hill in the middle of the road. The car wouldn't start so I couldn't even get it off the road. I also couldn't get myself off the road because there was so much snow beside the road. Luckily, a very nice gentleman stopped behind me and directed traffic so I didn't get hit. BMW Roadside assistance wouldn't help because my car was out of warranty. I had 53,000 miles and the warranty expired at 50,000 miles. The temp was approx 18 F as I waited approximately an hour for a tow truck.

When my car was taken to the BMW dealership, I was informed the problem was with a recalled VANOS unit. Although I owned the car for 9 months, I did not receive a recall notice. The cheap, aluminum bolts on the VANOS unit were defective and made in China. The dealership told me the VANOS problem could cause timing problems and would cause the oil pressure/engine light to come on. My warning light did not come on until my car was in the process of stalling in the road. That was the first and only warning I received! Then the car would not re-start! The dealership then called and told me the DME/computer module was also bad and needed to be replaced. The part and the labor would be over $2,000.

When I called BMW USA to ask about being reimbursed for my towing expenses since BMW failed to send me a recall notice, they refused to help. They said they were unable to reimburse me for any of the towing expenses. Of course the rental car I had to pay for was also out of the question. The representative I spoke with, "Grant", also said they would not give me a discount for the DME, even though my car was only 3000 miles out of warranty. I have since read that many other customers have had problems with DME's on BMW's but of course BMW doesn't see the need to recall them. Unfortunately, BMW is an overpriced piece of shit vehicle. Anyone who buys one should be prepared to deal with a company that doesn't stand behind its product and has terrible customer service. BMW is an expensive brand but in no way should be considered a "luxury" brand because the quality and customer service is so inferior. I have owned much less expensive cars that were much better quality, including Hyundai. This will be my first and last BMW purchase and I will advise my friends and family to stay away from BMW!

     
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The Ultimate Klunker Machine
By -

The Ultimate Klunker Machine
from BMW*
*Which in this case stands for “Bad Motor Works”

Yugo? Audi 5000 Turbo? Which is worse, a lemon for a car or an arrogant carmaker? How about being stuck with both at the same time? Therein lies the sorry saga of my friend’s six-year struggle to get his BMW 535 running right.

It seems that some carmakers, such as Lexus/Toyota, clearly get that the key to run away success is building quality cars and backing them with an unending commitment to customer care. Yet other carmakers seem to want to run away from their problematic cars and customers’ problems with them. My friend’s experience with BMW underscores how fast and how far they’ve fallen into that group of carmakers that just don’t get it.

Mind you, this experience is NOT mine, but I did make sure everything below is true.

My friend Victor Lin, when still fresh out of school, was one of the founders of a Taiwanese semiconductor company. After eight years of working long days and longer nights, he and his associates took the company public. Victor decided to celebrate this major accomplishment by buying himself a brand new 2000 BMW 535. (Because of various import restriction and taxes, the BMW he bought in Taiwan cost about $90,000 US, or about twice what it costs in the United States.) Victor was thrilled for a while - far too short a while.

Almost from day one, his BMW 535 exhibited vibration and hesitation from a cold start, especially if not driven for several days. His repeated visits to the dealer did not resolve this irritating problem. Despite two engine over-heating incidents (the first within a year of purchase), these vibrations were deemed “non-critical” by the dealer. Being a “go-along-to-get-along” Taiwanese, Victor soon (too soon) gave up on fixing this “non-critical” problem. By the way, the dealer blamed the over-heating on Taiwan’s summer heat, saying that the weather isn’t conducive to an eight-cylinder powerhouse like the 535 (now, if that’s so, I wonder why they sold the car to Victor in the first place). Finally, early this year, during a routine maintenance visit, the mechanics finally admitted that the six-year-old vibration not only exists, but that it has caused cracks in the cylinder walls, coolant leaks, and obviously, a required engine rebuild. This is where I came in to the picture.

After more than a month of unheeded complaints to the local BMW people, hopeless Victor came to my office, hoping that his VP of International Business could help him. Mind you, I was VERY skeptical that there was anything I could do. But the more I dug into it, the more I felt Victor should at least attempt to contact headquarters. Surely someone at a higher up level in BMW must have some sense of how important good customer relations is to a business, especially a carmaker’s business, where repeat sales mean so much to profitable success. Victor and I must have written about half dozen emails to the CEO and the Customer Relations Manager. We got nothing for our effort, other than the usual, near clichéd, “sorry, but there is nothing we can do.”

Now here’s the climax:

As a last resort, I actually rerouted my most recent business trip so that I could have three (not one, or two, but three!!!) days in Munich (BMW’s headquarters), thus allowing enough to assure that I could meet with their Customer Relations Manager. My repeated emails were ignored. I left Munich disappointed.

Let’s for the moment set aside whether my friend Victor has a legitimate grievance or not - I simply don’t understand BMW’s attitude. Hasn’t it learned from Audi’s fiasco that it actually doesn’t really matter in the end who is right? That it’s customer service and the customer’s wallet that decides the market share battle? For those of you who don’t recall the matter, there were a spat of “sudden acceleration” with certain Audi 5000 turbo cars in the late 1980s, some of which resulted in death. Audi’s insistence that the problem was “driver error” and its arrogance ultimately escalated into sensationalized reporting. Audi America subsequently lost most of it market share. It took Audi several world-class cars (Audi 90, Audi A4) and about ten years to recover what it lost in a single PR disaster. You would think that all carmakers, especially the German ones, would have learned what the Greeks taught us two thousand years ago: arrogance is the ultimate demise of mankind.

As to the Yugo analogy: it would be a gross exaggeration to put BMW in the same class as Yugo. (Some might think Victor’s BMW 535 comes close.) However, the 2006 Consumer Reports Annual Car issue clearly shows that BMW is also no Toyota or Honda, much less a Lexus. For this reason alone, it’s simply not good business for BMW to mishandle problems to the extent where a disgruntled customer would have to go the lengths that Victor and I have had to. What are they thinking about in that Bavarian headquarters of theirs?

In these Internet times, when bloggers can instantly reach millions of potential car buyers, BMW might want to reconsider its promotional strategy, spend less on meaningless (arrogant) “Ultimate Driving Machine” TV spots costing untold millions of dollars, and put more into earning grass roots support from its customers.

Charlie Cheng
VP of International Business

Reply to: victor@faraday-tech.com

     
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Poor Quality
By -

I purchased a new 2008 BMW for $65K. I now have 57,000 miles and am 7,000 out of warranty.

Last weekend, the engine overheated. I took it to the dealership and they told me that the water pump needs replaced, a $1,200 repair.

The glove box molding has warped and in order to open the glove box, you need two people. Each person has to push the molding in on either side while pushing the glove box button, simultaneously.

When the car is started and the steering wheel telescopes out it makes a grinding noise. This has been fixed three times and continues to grind.

Everyday, I have to ask myself, is this a BMW? Is this what I paid $65K for?

Where is the BMW quality that I thought I was purchasing?

     
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