KINGDOM CITY, MISSOURI -- My husband and I stopped for diesel at a BP station in Kingdom City, Missouri. We are smart pragmatic individuals. We own several vehicles including two F250s. We have filled up our trucks, often and without incident... until today. BP chooses to NOT follow typical US market fuel codification as do its competitors.
Consumers differentiate diesel from gasoline via color coded handles, signage, pump identifiers in this manner: Diesel product is identified by GREEN handles, signage, pump ID; gasoline products are identified by black handles, signage, pump identifiers. BP's major marketing gawfaw is lodged squarely in allocating the opposite to fuel handles at its pumps. And what makes matters worse for BP is the FACT that BP is stupidly PROUD of these very facts!
BP, as market analyst and professional, call me. I'll set your company straight, improve consumer confidence in your backward arrogant narcissistic thinking while sharply increasing your revenues. How? By bringing you into proper critical thinking platforms like this: Change your diesel pumps/handles to green. Your backward marketing platforms is costing me over $2,000 today because your green handles are NOT diesel product dispensers for our Ford F250 diesel truck.
Thanks a million for the most backward marketing that just cost you our future business. Also, enjoy this proper article on how your mismanaged marketing can cost more than just towing, hotel charges and engine repair... it can cost LIVES including high rent equine investment. Here's a well-worded press release from Equine Chronicle: **
SUFFOLK, VIRGINIA -- I have a 2010 F350 Diesel Truck. When traveling from my residence in Suffolk, Virginia, I always refuel at the BP Gas Station on Hwy 460 in Suffolk, Virginia. On 11/25/11, I stopped at the BP Gas Station, same pump as usual, grabbed the "green handle" refueling nozzle and filled my truck up with $100 worth of what I thought was diesel fuel. I drove 35 miles when my truck shut down, subsequently making me late for work by 4 hours. At the time, I had no idea why the truck engine quit. Never would have guess it was fuel related.
The truck was then delivered to the Ford Dealership where it was purchased. The mechanic informed me that my truck was the 7th or 8th truck destroyed this month that has refueled at BP Gas Station. It is common knowledge of every diesel owner that diesel refueling handles are Green. I think the Gas Companies are already making plenty of money off of their fuel from their customers.
Why change the colors of the diesel handles and invite opportunity for mistakes that leads to more money from our pockets? It is already difficult in the economic times, working 2 jobs to make ends meet, just to go farther in debt by destroying a $60,000 truck on $100 worth of fuel just because this gas company changed the colors of the handles. I think BP Gas Company should reimburse the money to replace or repair every destroyed vehicle of the loyal customers that were using their products.
WARRENVILLE, ILLINOIS -- I went to a BP station recently an reached for the black nozzle to get gas. The other nozzle on the pump was green. That is usually the color for diesel. Before I actually started pumping something didn't seem right. I walk to the other side of the pump and could then see a sticker that stated the black nozzle I had selected was diesel. Bear in mind because of the way the pump was shaped this sticker could not be seen from the angle I was at when I got out of my vehicle and selected the black nozzle assuming the green one was diesel. This prompted me to question why they would do this.
Question sent to BP: “Why would you have a station use abnormal colors on pump nozzles? It is the generally accepted convention that diesel fuel nozzles are green. At this particular station the diesel nozzle is black and the gas nozzle is green. Do not point out the nozzle size difference. That is not the issue. It is the misleading color that is at issue here. What possible gain to you get from this? WHY did you do this?”
BP's response: “We apologize for any inconvenience caused by your use of our green handled pump that you assumed to be diesel fuel at our station in Cookeville, TN. BP Products North America Inc. Makes every effort to ensure that our dispensers and pumps have labels that clearly and visibly reflect their contents. While BP and many other companies used green handles for diesel fuel in the past, there was never an 'industry standard.'
"As you know, BP has embarked upon a re-imaging program in the past few years and we believe that our multi-faceted changes in our brand image, including the pumps, contributes to our continuing as an industry leader in customer satisfaction. It is unfortunate that you had a bad customer experience as a result of some of our changes. BP, however, cannot be responsible for the human error or assumptions involved in this matter.”
Sent back to BP: “I did not say it was an industry standard. It IS a generally accepted convention. You failed to answer the main question: What does BP gain by creating this unnecessary confusion? ‘Industry leaders' should not embark on changes that result in confusion. Your reasoning would be comparable to labeling traffic lights as red with ‘GO' printed on it and green with ‘STOP' printed on it. However, I will concede that you are a HUGE, greed driven corporation and couldn't care less about the customers. We are nothing more than a necessary evil.”
BP's response: NONE - but I really didn't expect one this time.
DUMFRIES, VIRGINIA -- After reviewing numerous complaints on the internet, and yesterday experiencing the same thing, we are asking everyone to stop buying BP products because this is the only way they are going to listen to a real customer complaint and maybe do something about it. We did like so many other diesel drivers, we accidentally filled our diesel truck with gasoline, based on the color of the BP pump handle that is GREEN. We are aware there is no regulated "standard" but almost all stations across the country use this method of identifying diesel at the pumps.
We have already read BP's response to consumers and it appears they have no intention of listening to this valid complaint, so the only way to get their attention to this annoying and expensive issue is to just stop buying their products. The cost to have the tank cleaned out and refilled is a minimum of $500.00 and more if you have driven it with gas in it. This is the last time we will buy fuel at BP stations until we see they have addressed this SIMPLE TO SOLVE issue and really listen to customers.
TOPEKA, KANSAS -- After a long drive from Colorado Springs to Topeka towing a fifth wheel trailer, I was too tired to notice that the Green handle at BP on the left of the pump was gas not diesel as in every other station I had been to. Five miles later the truck stopped running. The Chevy dealer charged $583 to drain and fix this problem. I see no reason for BP to keep this color on a gas handle and I will be certain to never stop at any other BP stations. The clerk later admitted that this happens a lot.
RALEIGH, NORTH CAROLINA -- I was so angry this morning as I paid over $4.00 a gallon for gas because not only was new card reading equipment installed but each pump has a small TV... At that moment there were 3 TVs blaring away! Each one of us pumping gas was equally appalled. Is this a tactic to distract the consumer in hopes that we'll put in more gas than we planned or just a plain stupid idea from some overpaid BP executive?
I stopped using BP gas for a while after that ghastly spill in the gulf but recently started again mostly for convenience. This morning was my last stop. I can't believe you thought that this was a great idea! Don't you think we consumers are beaten down enough with the prices? Obviously you don't care as long as you receive great paychecks and bonuses. Don't underestimate the ordinary guy... We are smarter than you think. Former BP customer... No need to respond to me either. My mind is made up and so will others be.
SAVANNAH, GEORGIA -- My co-worker and I stopped at the BP station at Abercorn and Eisenhower in Savannah, GA after getting off of work tonight, August 14th 2010. Being a Saturday, in Savannah, stores sell beer until midnight, because in our town, it is against the law to sell beer and liquor on Sunday. Since we had little time to pick up some beer, we stopped at the BP station to get beer with 15 minutes to spare. The clerk inside the store shewed us and other people away and locked the doors. I thought it very odd to make the closing time for the store at 11:45.
Usually stores close at an even number like 12:00 or 1:00. I felt as if she just wanted to wrap things up so she could get out of there. When you have so little time, like I did, it really makes me angry that she would do such a thing, especially in a town where most stores get their rush for beer right before midnight. So instead we ran across the street to the Shell station to get our beer. One of the reasons this infuriates me, is that I work in the restaurant industry. In our restaurant, we must take any guest who shows up, even if it is 1 minute until closing, and serve them the way we would any other guest, even if we have to stay 2 hours over closing time.
To give that kind of service to someone, and then get off work and not be extended the same courtesy is insulting. As for that BP, I'll never be back. Because if I can't count on them, it would be a waste of time to stop there. Next time, I might have even less time and not make it anywhere, and have to go out of town to get beer for the weekend.