WAYLAND, MASSACHUSETTS -- I received an 8l-eflier about iPROMOTEu recently, decided to look into it and was emailed their April 2009 “Affiliate” contract. I was so disgusted by it that I felt compelled to try to warn other promotional marketing professionals.
You pay fee after fee after fee after fee but since you aren’t sharing the profits as you do with more conventional distributor arrangements, it does not at first seem entirely unreasonable. But now let’s imagine that a lucrative account of yours goes kaput like so many well-established firms have in this economy. Guess what happens if they end up not paying? iPROMOTEu SLIPS ON THEIR JACKBOOTS AND GOES AFTER YOU and your little dog too…
If you’re in the advertising specialty business, do contact them and get your own copy. I assure you, it’s an amazing read. What I mention above is nowhere near the worst of it but to protect myself I won’t go into actual specifics. Not surprisingly since the CEO is or was an attorney, you’ll find that it's cluttered with what I would define as obscuring verbiage so carefully look at the 2nd-to-last sentence of Paragraph 5 then check out the last sentence of Paragraph 21. Seventeen years in this business and it shocked the heck out of me.
If you have already committed your business life to these people, I extend to you my most sincere condolences.