BURLINGTON, MASSACHUSETTS -- I am writing in regards to Hollis ** sales associate # **. Hollis was so wonderful to work with today. I am searching for a new career and she was able to help me put together several outfits that will be appropriate for interviewing and my transition into fall. Hollis met me briefly and when I arrived today she had skillfully selected very appropriate choices in great colors and styles and with keen sensitivity to price as I am currently between jobs. Very nice experience. She is a superb asset to your sales organization! I will most definitely utilize Hollis again and will recommend her outstanding service to my friends and colleagues.
ORLANDO FASHION SQUARE, FLORIDA -- My compliments to ** for her help in selecting an infant gift. She was attentive and searched with me until I found the perfect gift. She showed as much interest in the choice of gift as if it was her purchase. She offered many suggestions that made it easier to make a decision. Excellent customer service!
BOYNTON BEACH, FLORIDA -- I shop at Macy's (Boynton Beach Mall) Florida, on a regular basis. I must compliment the wonderful sales staff they have and particularly the ladies that work the INC Dept. Last time I was there, I was walking out of the dressing room and went to scan a price on a pair of pants. The saleslady saw me as she was getting ready to leave for her dinner break. She told me she could check the price for me and ring me up as well. She was so pleasant and nice. I really appreciated what she did. She exemplifies what a great salesperson is all about.
SYRACUSE, NEW YORK -- We visited the home section of Macy's located at Carousel Center in Syracuse, NY. A bed pillow was on sale but when we went to purchase it, we were told by one clerk that the sale sign should not have been posted and she was going to charge us full price, telling us to come back three days later when the sale would begin.
We elected not to purchase the pillow, but on the way out, we asked another clerk, Joan, if the first clerk had been correct. Joan said, "No, the policy is that if it is marked on sale incorrectly, the customer still gets the sale price. It is not the customer's fault if the signs are incorrect." We went back and got the pillow and she sold it to us at the sale price, saving us the time (and gas money) of driving back to the store a few days later. Thank you, Joan!
WEST PALM BEACH, FLORIDA -- I have for a long time held Macy's in high regard. However, this opinion was greatly changed not so long ago when I tried to return a gold bracelet in your department store at the Wellington Mall, in West Palm Beach. What a disgrace – and I can't believe it happened at Macy's of all places. On Sunday 28th October, my boyfriend decided to buy me a very special gift for my birthday, at Macy's. He managed to get a 65% discount on it so it cost him $156.00. When my boyfriend gave me the gift, he said if I didn't like it, I could take it back. Of course I loved it especially as it was carefully picked out by him.
About 4 weeks later, the bracelet broke. I couldn't believe it as I really hadn't done anything to make it break. Unfortunately my boyfriend had already thrown out the receipt. Neither of us imagined for one minute that I would have to take it back. I really didn't want my money back for it, I just simply wanted to get it fixed or replaced. I took the bracelet back to the store in its original box (this is all they gave me) and explained what had happened. The store clerks were very rude and told me that there was nothing that they could do as I had no receipt. They really treated me as though I was a thief. I was stunned.
I complained to the floor manager who told me that the fine jewelry department was not owned by Macy's, it was contracted out to another company. Why would Macy's have their name on everything and then not be responsible for its merchandise? Sounds like a convenient “ripoff” to me. The manager for the fine jewelry department was off that day so I left all my contact details. Although I thought that my boyfriend had paid cash for the bracelet, I could tell them exactly what day, what time, how much he paid for it, and which day and time he picked it up.
I ended up having to call the jewelry manager myself. I told her that the bracelet was paid for in a pre-sale. The manager snapped at me and said that wasn't possible as they never do pre-sales. She was very rude and also implied that I was lying. As it turns out after talking further to my boyfriend, not only did he pay for the bracelet in a pre-sale (Sunday 28th October), his mother who was with him that day took out a Macy's credit card just so they could save an extra 15%. He was not permitted to actually pick up the item until November 1st.
According to the manager of the jewelry department, she has no record of the bracelet or the transaction. The transaction is clearly stated on the credit card statement.
So far I have still not been able to return the bracelet, which by the way I had a jeweler fix, only to have the bracelet break again in exactly the same place. I'm now glad that my boyfriend only paid 65%, just imagine if he paid full price for it. If he had bought a cheap trinket from Walmart, and had no receipt, they would simply have given him store credit. Macy's just looks down their noses at you and calls you a liar. I am thoroughly disappointed with Macy's and I am now going to post my story in as many places as possible because I find it intolerable. Guess where I will not be doing my Christmas shopping.
I used to like shopping at Macy's and am presumably the type of customer whom you would like to keep, given that I just spent $394 on three sweaters for my husband. However, you will not be seeing me or my money at Macy's again. You have bombarded me with coupons through the mail, in part because of the Macy's credit card which I hold and which I am about to cut into two parts since I will not be using it anymore. I went with the coupons to the store, picked out the three sweaters for my husband, only to discover at the register that the coupons (ANY of the five coupons) applied only to one of the three sweaters.
Having spent 20 minutes picking the sweaters out, I bought them but was quite displeased that the coupons were useless for two of the three. This will not happen again. I then went to try to buy some gifts for my daughter. I selected two items adding up to $48 and gave the sales person a coupon for $10 off of $30 in sales. OF COURSE, one of the two items didn't qualify for the coupon, which meant that I could not use the coupon. I decided to leave both items at the counter rather than reward Macy's for yet another "fake" coupon.
I then went to the jewelry counter hoping to use any one of the coupons for a bracelet. Again, I was told that none of the coupons could be used. I did not buy the bracelet; instead I headed for the exit and I see no reason to return. I am a marketing professor and teach the concepts of customer loyalty and lifetime value of a customer not only to MBAs but also to large executive audiences. I plan to use as an example your strategy of thinking only of attracting the customer but not of serving the customer so that he or she will return (e.g., lifetime value).
Please note: I once received such poor service from Bloomingdale's (now owned by you) that I started using this incident of poor service in executive classes as an example of how NOT to handle service recovery. I had to contact the VP of Marketing at Bloomingdale's to get my problem solved; however, it took two years to do so. I told this story to so many executive audiences that the VP at Bloomingdale's heard about it and sent me a large floral arrangement asking me to stop telling the story; I have not stopped.
You have now provided me with another example of poor management and ill-directed marketing strategy. Your heavy use of coupons is directed to attracting customers to your store. However, the inability of the customer to USE the coupons (let's see, you can use the coupons on Tuesdays before 11 am and Saturdays before the 27th of November and only on items whose brands contain Cs, Ls, Ms or Es, plus they can't fall into any of 17 product categories) means that the customer gets to the register and finds that the coupons are useless; this is essentially bait and switch. You can't expect the customers to memorize the myriad of limitations to each coupon.
If you actually do expect this of the customer, then you had better learn more about consumer behavior. If I have to educate myself about your rules in order to shop in your store using the very reason you provide to me to shop there (the coupons), I will not visit your store. There are plenty of other stores with good prices without having to use coupons, good merchandise, and no rules in tiny print with which I have to familiarize myself in order to make a purchase there at the expected price.
The good news is at least that I did not have to stand in line at the register to learn that the coupons were fake; you have no lines! Apparently other customers have discovered the zero value of your coupons, have been equally offended that they took the time to visit your store only to find that the coupons were nearly without value - and that therefore your ultimate prices were not nearly as attractive as you would like the customer to think they are - and have voted with their feet. They are elsewhere shopping rather than forming lines at your registers.
The purpose of marketing is not just to attract a customer but to KEEP a customer. Your strategy is designed to frustrate customers who might otherwise be loyal. If you treat your customers as if they were stupid ("Oh, they won't notice that you can't use the coupons other than on every 29th item"), it won't take them long to leave you for good, as I am doing. I will be using this in executive sessions as yet another example of poor marketing strategy. How sad that you have provided me with this opportunity.
BEAVER, PENNSYLVANIA -- I would like to tell you about one of your salespersons at the Beaver Valley Mall on May, 9, 2009. She was a very helpful lady. I was looking for a special necklace and earrings in a special color and she was very kind to help me. My daughter was looking for something special as well and we both found what we were looking for. The saleslady was busy with another customer but she still took her time to help me. I am thankful to her for being so helpful. Thank you.
PITTSBURGH, PENNSYLVANIA -- Associate Marion approached me when I first arrived in the Women's Department and asked if she could help me. I informed her I was looking for a few items for a cruise next month. She said come with me and asked the size I would need and she helped me pick out a few outfits. This was the best shopping experience I believe I have ever had. I really appreciated Marion's help and would recommend others to shop at Macy's and look up Marion.
SOUTHFIELD, MICHIGAN -- Let me first say that I am not one to normally complain. However, Macy's furniture department beginning with their advertisement to their employees' knowledge and competence are just, well...ridiculous.
My 75-year-old mother saw an ad in this week's Detroit News for a leather recliner on sale. She went to Macy's at the Southland Mall where the chair was actually displayed and was told they did not stock the chair but the Macy's at Northland and Oakland Malls both did. The following day, I drove 45 miles in my truck to my mother's house and then drove another 20 to Northland Mall. First of all, the furniture dept. almost appeared as if it was closed due to the absence of anyone around. Seriously, without embellishment, someone dishonest could actually walk out with a room full of furniture from the showroom and no one would even know it.
When we finally found a salesman, we also ran into a retired couple who were interested in the same chair. They had originally gone to Macy's at Twelve Oaks Mall and were also told they had to go to either Northland or Oakland to get the chair. The salesman upon hearing this began a rant and said how those salespeople are incompetent and don't know the facts (nice image for the store). This response was because that actually none of the stores stock furniture. Even though the ad says "In Stock."
The warehouse is in Ohio and even if you were willing to drive there, customers cannot pick anything up there. Just to get the chair to one of their stores, it would be $15!!! This is crazy! So the advertised sale price of $599 should actually be $614. Let alone that this practice is just wrong and actually false advertisement. "In Stock" means a customer can leave with the merchandise. The whole thing does not stop there.
We finally said okay, the whole transaction took over 90 minutes!!! This is for a single chair. During this time, there were quite a few other customers who needed help and could not get any. I was appalled by the whole thing. I closed on my home in less time than it took to buy a chair. I doubt anyone from Macy's management will read this as it seems they do not care. All that furniture inventory sitting there month after month adds up and costs quite a bit. Any financial difficulty that Macy's experiences can probably be greatly aided by better logistics, management and policy. A chain as large as Macy's should be professional and efficient.
Maybe they figure adding $15 to the price will make up for it?? I would like to say that the manager ** did come over and do her best to alleviate the situation. It did appear that she was up against crazy store policy and trying to please customers. She was apologetic while assisting the incompetent salesman. I hope someone from Macy's reads this. However, I highly doubt it. The next time in the market for furniture, I doubt I'll even consider Macy's.