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Misleading Label For "Cranberry" Juice
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-- Today I was at Target picking up some items and remembered we needed some cranberry juice. Our Target has quite a good food/beverage selection so I headed over to see what they had.

I spent above 5 minutes going back and forth trying to find 100% cranberry juice. They have the "Cranberry Cocktail" which is like 15% juice, then they have like 5 other "blends" that all have "Cran" in the name. So I asked an associate to help me. She showed me the 100% juice Cranberry. Great.

But after taking a closer look (see images below), I realized the label had been designed in a way to make it appear to be 100% Cranberry juice, but in reality it wasn't. The label stated "100% Juice - Cranberry - Flavored blend of two juices". Sounds like they are selling 100% Cranberry juice, but perhaps it is a blend of various Cranberry juices? What exactly does "flavored blend of two juices mean? One would think the product would at least be "mostly" Cranberry juice.

Well taking a closer look at the ingredients it becomes quickly apparent that the main ingredient is not Cranberry juice, it is Grape juice (one of the cheaper juices to produce).

So my complaint towards Oceanspray... Don't put 100% Juice with "Cranberry" on your label when the product is mostly Grape juice. Very misleading and definitely left me with a bad taste in my mouth about your products in the future.

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User Replies:
MRM on 03/30/2011:
Thank you, Sparticus, for informing your readers of OceanSpray labels. Very misleading indeed!
MRM on 03/30/2011:
Its true, savvy shoppers do shop at Target!
azRider on 03/30/2011:
well to be honest, its does not say 100% cranberry juice. it says 100% juice, which is flavored with cranberry and grapes. however, it does appear that its mostly juice, no corn syrup, fructose, or sugar substitutive items. I think, from eating raw cranberry's my self, that 100% cranberry juice would be very tart and bitter, so perhaps most cranberry juices are mixed with other fruits for taste. the one you found seems good. I'd drink it.
unhappy999 on 03/30/2011:
I like to shop at Target too. I buy Cran Apple juice but I never looked on the label to see how much juice is actually in it. A lot of companies have labels that are somewhat misleading.
MRM on 03/30/2011:
Sparticus, I'll join you in a class action lawsuit! Since Taco Bell was held liable, so can OceanSpray.
Sparticus on 03/30/2011:
azRider - Exactly my point. It does not say flavored with "Cranberry and Grapes". It says "Cranberry - Favored blend of two juices".

Since it is mostly Grape juice it should say so. No where on the label does it say that unless you look at the ingredients.
Nohandle on 03/30/2011:
Honestly I would think if it was a combination of both grapes and cranberries the photo would show both, not just cranberries. Or perhaps state Cranberry/Grape on the front label not just cranberry. I'm honestly weary of dragging out my reading glasses to decipher each label. Pure cranberry juice (don't know the brand) was offered at one time because my parents would buy it. It was said it was especially good for kidney infections. Nice reminder Sparticus not to put the reading glasses up.
Anonymous on 03/30/2011:
It is 100% cranberry juice along woth all else that goes with it.

Just like the FF joints that say they serve 100% beef. It sure is with all the other junk they put in it.
Anonymous on 03/30/2011:
Maybe you can find what your looking for at a store like Whole Foods. I just found this, might be of interest:

Where's the pure cranberry juice?
Is there such a beverage? Yes, but beware—it's a tart treat

March 22, 2011|By Bill Daley, Tribune Newspapers
Q: Why is it so difficult to find pure cranberry juice? I can find pure cherry, apple, grape and even orange juices but no cranberry.

—James A. Wright Jr., Waukegan

A: Pure 100 percent cranberry juice isn't palatable to most consumers because it is "very, very tart," explained Tom Lochner, executive director of the Wisconsin State Cranberry Growers Association.

"Cranberries have few sugars and are very tart and acidic,'' he said. "What we do is take the juice and provide a sweetener." That sweetener could be other juices or water with some sort of sweetener added. Lochner said most cranberry juice products found in the supermarket contain about 27 percent cranberry juice
Anonymous on 03/30/2011:
Hey Sparty, grape juice is not cheap in my neck of the woods. The price of 100% grape juice is comparable to that of 100% cranberry juice in the PNW.
Mrs. V on 03/30/2011:
Trader Joes has 100% Pure Cranberry Juice. It's very, very, very tart, though...
Venice09 on 03/30/2011:
All the brands do the same thing. I don't think I've ever seen 100% cranberry juice. They are all blended with something else because cranberries are so tart. You may be able to get straight cranberry juice in the refrigerated section, but it will be very expensive. Grape, pomegranate, blueberry are all expensive.

Anonymous on 03/30/2011:
I have a thing for pomegegranate-blueberry vitamin water, fell hard for it after my first taste Venice.
Venice09 on 03/30/2011:
I've never tried the water, but I do like Minute Maid Pomegranate Blueberry juice. It is blended with other juices, but at least the price isn't astronomical like some other brands.
jenjen7979 on 05/17/2011:
I am so glad I found this. I thought I was going crazy searching for 100% Cranberry juice. They must have changed the label recently.
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