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OVALTINE - Great in the Granular Form, but Terrible in the Powdered Form
Posted by on
Rating: 1/51
NEW ORLEANS, LOUISIANA -- What happened doesn't make a bit of sense to me. The original granular form of "ovaltine" was a fan favorite. Growing up, I found most households had it for their kids. However, the "new ovaltine" only comes in powdered form. I know of nobody that buys it. It boggles the mind. The new kind of ovaltine that is powdered doesn't even come close to tasting like the old granular kind of chocolate drink. As a matter of fact, I used to sprinkle the old version over vanilla ice cream for a fabulous dessert. So tell me, WHY did the Ovaltine people change something that used to be so delicious? I must say that changing it was a MAJOR MISTAKE. Until it changes back to its original version, I will NEVER purchase,Ovaltine again.
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What happened to Ovaltine??????
Posted by on
GLENDALE, CALIFORNIA -- Have you noticed that Ovaltine no longer nicely dissolves in your milk. It's more powdery than that nice granular formula. You have to stir it like crazy for it to even blend with the milk, and even still it sits at the top of the glass in clumps. It's like trying to mix hot cocoa in milk. In addition, every time I pull the lid off to make a glass for my kids, it always has a fishy odor. It's so obvious that they changed the formula.
Why do these companies have to constantly skimp the consumers to save a buck?
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User Replies:
MRM on 11/29/2009:
More Ovaltine please!
Ponie on 11/29/2009:
They still make that stuff? Yeah I guess they do because I've seen commercials now and then. Never cared too much for it. I preferred that stuff that had a pink wabbit in their advertising. Seeing that pink milk would gross out my younger sister. But I got back at her by telling her those freckles on her nose were boogers trying to get through the skin.
FunkyMom on 12/12/2009:
I agree with you 100%. I wrote to the company today.
PepperElf on 12/12/2009:
yum. maybe I'll get some when I go to the grocery store next
Anonymous on 12/12/2009:
I haven't had Ovaltine in years! I loved the stuff. My grandmother always had some when I went to visit.
Jan on 08/11/2011:
I called the number on the back of the Ovaltine can to express my unfavorable opinion on their, "new and improved" formula. I told them I would never pick it out of a blind test as being the Ovaltine I drink everyday with my breakfast. Needless to say, I don't drink it anymore. It tastes nothing like the original Ovaltine and none of my four young grandchildren will drink it now either. Why not offer both to keep your long and loyal costomers. Would not waste another penny on the new version.

DebtorBasher on 08/11/2011:
Why do they call it Ovaltine? The mug is round. The jar is round. They should call it Roundtine. *Kenny Banya agrees*
essytee on 06/18/2012:
they also cut the vitamins practically in half. it's now 10% of daily requirement when it used to be 40-50%. If it says "NEW" on the package I won't buy it. I want the old nutritious Ovaltine(with male of course:)
Richard on 11/04/2012:
Holy crap. New Ovaltine tastes like sh*t! Bring back my original Ovaltine!!
joan haubrich on 01/08/2013:
I would like the Ovaltine I had growing up, all I could find in the super market was chocolate malt and rich chocolate, I don't like chocolate milk, I want the old Ovaltine that I can drink at night and it doesn't keep me awake.
Stephen on 07/11/2013:
It was a lot better when the crystals would rise to the top. How about changing it back and see what thepeople's response is? P.S. Say hello to Captain Midnight for me. Thanks
Ray B on 08/09/2013:
I loved Ovaltine what did they to to make it taste so nasty a waste of money
Ray on 08/27/2013:
Please go back to the old formula the new one is ?* and %
joann on 12/04/2013:
Ovaltine was the only "chocolate milk" I allowed in my home. I didn't realize the main ingredient became sugar when it used to be whey. Where can I find the original formula. What a stupid idea to make a once nutritional drink a sugary crap drink like all the rest. Very disappointed Nestle
Roy on 04/15/2014:
Totally agree with those who no longer enjoy Ovaltine in the powdery form. Could it be that this change came about to please the huge Asian market where Ovatine is extremely popular. I do know that several Scotch distilleries in Scotland had adapted their products to appease growing markets in Japan and across Asia. Believe Ovaltine could expand could expand shelf presence, market share, by adding a 'Classic Ovaltine' (former granular texture) to the current product line. Might even be wise to consider redeploying product graphics from yesteryear that could become collection pieces.
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