Slim Fast

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Disgust With Slimfasts Deceptive Product Changes To Hide Price Increases
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I recently went to the store to purchase Slimfast drinks in a can as I have done for many years. I generally buy the drinks in the 24 can case, and purchase 2 to 4 cases at a time. At the store I realized that Slimfast has changed their product packaging (under the guise of a product improvement)from 24 11 ounce cans to 20 10 ounce bottles. The price has not changed. I guess Slimfast does not think their customers are smart enough to see through the deception in their product marketing. Hopefully Slimfast customers will realize that they are being cheated by the new product marketing and will come to the same conclusion as I have. I am now a former Slimfast customer and will look to other products and companies that have a more respectible business ethic.
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Venice09 on 10/30/2011:
It's not so much the downsizing as it is the deception and the assumption that consumers won't notice. I wonder if Slim Fast was actually "improved" or if that's just a distraction. I agree that it's insulting to consumers to think they are oblivious.

I understand the reason for downsizing, but I think the packaging should be adjusted to fit the smaller size instead of putting less product in the old package. I also don't appreciate when companies downsize AND raise the price. That results in a huge increase and makes some products no longer worth buying.
Anonymous on 10/30/2011:
I read this complaint several times over just to make sure I was giving it a fair shake (no pun intended). I even ventured to other consumer sites reviewing the same issue, just to make sure I wasn't missing anything, or answering with an uneducated opinion.

I cannot find fault with Slimfast. I didn't see where they falsely advertised the "exact" same amount of product for the "exact" same price. They merely repackaged their product to be more current with the times, and advertised the plastic bottles as "on the go" and resealable.

If you are trying to use the equation of less product = more money...that is called inflation, and therefore every single company and product in the world is grossly negligent. But that isn't what the root of the complaint was about. It was about deception selling something "under the guise of product improvement". Looking through their ads, I only witnessed them advertising an improvement in convenience and packaging...not the quality of the product inside. JMHO
Venice09 on 10/30/2011:
Generally speaking, I have noticed that companies are putting a lesser amount of product in the old packaging. I believe they do that hoping the consumer won't notice. I admit that I do not read the weight of every single thing I put in my shopping cart. That would take too long. I think it would be a more honest approach if the package was reduced in size to properly represent the contents.

I don't know much about Slim Fast, but I do know that labeling a product "improved" is sometimes done to distract from the downsizing. All the company has to do is make one small change in the product and they can call it improved. I'm surprised the price of the Slim Fast didn't go up. When that happens, I have to seriously consider whether or not I want that product or if it's time to look for something else.

I have no idea if Slim Fast did this with the intention of fooling the consumer, but I understand how the OP feels.

HonestForSure on 10/31/2011:
Welcome to marketing 101 and 201. Over the last 10 years, candy bar sizes have crept downward, produce cans have miraculously lost weight and drink and juice sizes have mysteriously shrunk. Slim Fast is trying to be more efficient, no different than anyone else. They need to maintain a level of profitability to survive. You have choices, but to think that product downsizing will never occur in the next product you use is narrowminded.
Venice09 on 10/31/2011:
Unfortunately, downsizing is everywhere. I check weight and price more than I used to. As I said, some products just aren't worth it anymore. I think some companies are downsizing their products right out of the market.
SunshineState on 11/04/2011:
Slimfast should keep the same packaging with 11 ounces in cans of six. Now they sell hard-to- openbottles of 10 ounces in a pack of 4 for the same price. Now you get 44 ounces for $8.99 instead of 66 ounces, a product reduction of ONE-THIRD. Time to SWITCH to another product after many years of brand loyalty. They should have kept product the same and raised priced only slightly. Netflix and Bank of America are learning hard lessons about tampering with customer loyalty.
chris king on 11/07/2011:
As a loyal (9 years) of Slim Fast. I am done with this product. During the recall when it was taken off the shelf, I purchased Equate (wal mart) brand. however I quickly returned to Slim Fast when available. The new container is just not user friendly. In addition there is less product (10 oz vs the old 11oz). They come4 to a pack instead of six. Bottom line of course Unilever is a business, in business to make a profit. I understand that. But for once be honest, consumers are far more likely to maintain customer loyalty if you at Unilever would have said our prices will be increased in order to maintain our high quality and standards. Breyers ice cream decreased the amount of product in their half gallon container and maintained the same price point. I felt this was in fact deceitful and therefore NEVER purchased their product again. I am just one consumer but my small purchase approx. 60 cans monthly is my small way of making MY statement. Incidentlally Wal Mart's brand EQUATE is very similar to the listed ingredients in Slim Fast and more affordable. Bye bye Slim Fast,I hope you have enough consumer loyality to see you through this (new and improved) product....
Marji Morningstar on 12/20/2011:
Furious with Slimfast. New packaging is a total ripoff. Harder to open. Non-recyclable. 10 oz. per bottle vs. 11 in old cans. 4 servings to package instead of 6. Now you're getting 26 ounces less of product in ridiculous packaging for more money than ever! Slimfast, you've lost a long-time customer.
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Posted by on
CLINTON -- Look at the first three ingredients - J-U-N-K. Too bad for me, I have purchased enough Slim Fast to last me several months. I made this purchase months ago in hopes of losing weight for my sons upcoming wedding in September. I solely trusted the name Slim Fast thinking that the customers best interests would be first. NOT!!! Sugar and look at how many grams, read the rest of the label - what is in this product???

I blame myself for not researching this product; I have learned at my expense.

I will not purchase this JUNK again.
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bhskittykatt on 03/29/2013:
Plus it tastes like chalk.

I did it for a month. Never again.
madconsumer on 03/29/2013:
many so called diet drinks are loaded with carbs and sugar. just not Slim Fast. the best diet drink is atkins. high protein, very low carbs, and 1 gram of sugar. depending on flavor.
Jody on 03/29/2013:
I agree with madconsumer. I actually use the Atkins drink, its low carb and low sugar and it tastes pretty good. I'm on a bariatric diet and use it as a meal replacement (lunch) along with diet and exercise I have lost weight.
wjk898 on 03/29/2013:
Another scam is whole wheat bread. Sooo healthy... but ever look at the ingredients? Almost all brands and their various versions have sugar and molasses added and the bread tastes like cake. Blah!
Puddin' Pops! on 03/29/2013:
I keep bottles of Slim-Fast in my car for a quick breakfast. I also like Carnation instant breakfast, vitamins and minerals in both Slim-Fast and Carnation instant breakfast. For me on the go it really saves me from hunger pangs.
Chaparrita on 03/29/2013:
Slim Fast is a diuretic. I don't think shakes as a meal replacement is a good idea to lose weight. The best way to drop pounds is by exercise and portion control. It's not a diet that way. You can still eat your favorite foods, just in moderation.
BigAl on 03/29/2013:
I disagree with Madconsumer. The best diet drink is water.
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All Slim Fast canned drinks recalled
Posted on
ENGLEWOOD CLIFFS, N. J. - Unilever PLC's U.S. subsidiary says it has recalled all canned Slim Fast drinks because of the possibility of bacterial contamination that could cause diarrhea, nausea and vomiting.

The company says the probability of serious health problems is remote.

Unilever's U.S. arm, based in Englewood Cliffs, N. J., says the products were sold nationwide. They came in cartons of four, six or 12 steel cans, 11 ounces in size, and they were also sold individually. The recall, issued Thursday, covers all Slim-Fast products in cans, regardless of flavor, best-by date, lot code or UPC number.

The company said it is working to determine the production issue that caused the contamination. It has halted production.

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Principissa on 12/04/2009:
Well I guess drinking those is a quick way to lose weight. Sheesh that sounds nasty.
Anonymous on 12/04/2009:
Agreed, sounds like they will work a lot quicker now using bacteria to help clean you out.
madconsumer on 12/04/2009:
well sob, wonder who I know who drinks this?

very helpful.
Anonymous on 12/04/2009:
I actually like the powdered Slim Fast. I add milk, ice, and a banana in the blender and it makes a good breakfast and it holds me over for a few hours. I don't do the whole Slim Fast diet though. Two shakes a day plus a meal is not a healthy way to lose weight
Anonymous on 12/04/2009:
yaya, I add a banana and some strawberries to the mocha liquid drink. I haven't had it in a while though. REALLLLY glad now!

PepperElf on 12/04/2009:
want to try something really tasty?

a cup of coffee, a banana, and some splenda in the bender.
instant coffee shake

actually that sounds kind of good. maybe I'll get some bananas tomorrow.
Anonymous on 12/04/2009:
Is it just the cans that are recalled? Is the powder recalled too?
Anonymous on 12/04/2009:
Ooh Pepper, that does sound really good.
Anonymous on 12/04/2009:
No problem Raven, Just doing my part to help my fellow consumers:)
Anonymous on 12/04/2009:
O.ooooo yummy recipe idea, ty
Abbie13 on 12/04/2009:
Here is slimfasts statement about the recall
another wwebsit with more info
GenuineNerd on 12/05/2009:
The powdered products are not being recalled...just the ready-to-drink Ultra Slim Fast products.
GenuineNerd on 12/05/2009:
I also liked mixing the vanilla flavored Ultra Slim Fast powder with orange juice instead of skim milk in the blender...tastes like an orange creamsicle.
blacky jones on 12/07/2009:
I drink slimfast with a shot of liquor. It's less fattening than beer or wine.
Anonymous on 12/07/2009:
I should try that sometime blacky jones. Any particular type of liquor you like to use?
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