Like many holiday shoppers I began my holiday shopping this year beginning on Black Friday. One of my stops was to "The Children's Place."
With the Holiday circular in hand I entered the store to find many items on sale. I was immediately drawn to the Holiday Striped Sweaters, which I circled in my circular as a staple for many of the kids I'd be shopping for this year.
In the middle of this Holiday Circular book, was a two page layout of 7 children dressed in these great Holiday Striped Sweaters.
at the bottom of the page in a bubble with a little arrow pointed to a young boy's jeans it states "denim starting at $10 reg. $14.50-$16.50"
another bubble states "fun-striped accessories to match! $5 each reg. $6.50-$8.50.
and the last bubble it states "striped sweaters $10 reg. $14.50-$16.50" with a little arrow pointed to a girl and baby boy, both wearing the striped sweater.
well I grabbed a handful of these sweaters for 6 children in my family. I continued to shop and finally with a bag full of items proceeded to the register to ring up my purchases.
Everything rang up just fine until the woman scanned these HOLIDAY SWEATERS. I was purchasing 6 of these sweaters ranging in sizes 4-14 and they rang up as $15. I immediately took out my circular to show them the advertisement. It clearly states, "striped sweaters $10 reg $14.50-$16.50" why would they charge me $15 then. After speaking to 2 managers they told me I would have to call the corporate offices of The Children's Place because the price for these sweaters was $15.
Well, I called the corporate offices only to be again told the prices of these sweaters was marked as $15 for sizes 4-14 and $10 for sizes for babies 3 months - 4T. I told them, "NO" the circular CLEARLY identifies striped sweaters, with no differentiation as priced $10 that means ALL striped sweaters regularly priced and ranging from $14.50-$16.50. They again told me they were on a page where it states striped sweaters & denim $10 & up. The label at the top refers to all items on the page and there are items on the page clearly identified to begin at $10 and up, that is also clearly labeled within the circular, but the "striped sweaters" DO NOT state "starting at $10" they simply state "$10" that means ALL not some, it does not differentiate and if the corporate offices meant to differentiate then they should have done so the same way they did with the denim. The corporate offices have refused to refund me any money and are not acknowledging this advertisement as misleading. If I purchased 6 of these sweaters, I can only imagine how many other millions of sweaters were purchased by other consumers in all Children's Place stores.
The Children's Place should know that every consumer has the legal right to receive truthful information about any products they wish to purchase without being deceived or misled by advertisers. Furthermore, under federal and state laws, making false, misleading, or deceptive claims about the price of any product is illegal.