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Misleading label and advertising
Posted by on
I saw a ad for the new Tropicana Fruit Squeeze drink. It portrays the product as a fresh, low sugar alternative to juice. My impression was that it was simply watered down juice, which I think is a great idea. I've been watering down my juice for years to cut back on sugar, etc.

So decided to try one out the other day. I went with the "Tropical Tangerine" flavor. It was great! I really did enjoy the taste. I had my wife try it, but she thought it was good too. But then she noticed a weird after taste. I tried it again and noticed the same weird after taste. Both of us agreed the after taste reminded us of diet pop. Why would a juice drink, that has the tag line "Flavored water and juice beverage with other natural flavors from concentrate" taste like a diet soda?

Well I checked the label. Apparently the product contains an artificial sweetener called "Sucralose". After doing a little research I found out that Sucralose is often used in diet sodas as a sugar replacement. I also found out that it is NOT a natural occurring substance. Though FDA approved, from what I read the jury is still out on whether the long term effects of the substance is bad for you. It pretty much turned me off from the "natural" product right away.

I kind of felt deceived since there was absolutely no mention of the use of artificial sweeteners anywhere in the ad, or even on the bottle. You pretty much had to know what Sucralose was to figure it out from the ingredient list.

Maybe I'm a big paranoid over the whole artificial sugar thing, but I still don't think a company should be able to market a product saying "We squeezed real Tropicana juice into cool, crisp water. Only 20 calories per serving" ... with no mention of the artificial sweetener used.
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User Replies:
MRM on 06/26/2007:
I would not drink any beverages that contains artificial sugar, such as diet sodas, as they are known to cause cancer.
Anonymous on 06/26/2007:
Good review, Sparticus. I have also tried this product, but found it to be a little too sweet for my taste.

Anonymous on 06/26/2007:
I tried it too and the same, too sweet!
Anonymous on 06/26/2007:
I think it pretty much goes without saying these days that when any drink promotes itself as "low-cal," it's likely going to include some sort of artificial sweetener. Thanks for the info on "sucralose."
Skye on 06/26/2007:
Good review. Never heard of this stuff before, but do like Tropicana.
Anonymous on 06/26/2007:
Sparticus, nice informative. Do I detect a CONCAVED bottom on that container as well? Pirate, how could you miss something like that after your hard hitting review on such trickery? I am very displeased with your oversight on this matter!!!!
Anonymous on 06/26/2007:
I've sworn off all foods and beverages. I'm down to 74 pounds now.

Good review Sparticus. Thanks.
Starlord on 06/26/2007:
Sucralose is most well known under its brand name Splenda. I have been using Splenda since it was approved by our FDA, after it had been in use in the UK and Europe for over 35 years with no harmful effects. I have never had an aftertaste from Splenda, and suspect something else in the mix to cause it. MRM, there has been exactly NO EVIDENCE of any artificial sweetener causing cancer. That myth has been busted so badly, no amount of superglue could ever put it back together. I have diabetes, and splenda is the greatest thing of diabetics ever. Oh, does the OP cut his family's rolls of bathroom tissue in half with a radial saw like the guy on the commercial for something?
runaway on 06/26/2007:
With any and all advertising you have to read between the lines. "We squeezed real Tropicana juice into cool, crisp water. Only 20 calories per serving" never says 100% natural, or "only juice and water", that's your hint to do a little more looking. They aren't going to spend money advertising what's wrong or artificial with the product; do fast food commercials state "only twice the recommended daily calories"? Always check for "100% fruit juice", or 100% all natural, if that's what you're looking for.
RetailStinks on 07/13/2007:
If you want something like this, only much better, try Vitamin Water. It's great tasting and low in sugar. To me, it tastes like Gatorade, but much better.
Steve_Bradenton on 02/19/2008:
I worked at Tropicana. They are owned by PepsiCo. I know for a fact the integrity level there is low among upper management. They took me off the job for making a "reasonable accommodation" request under the ADA! Illegal, but they got away with it so far. When I fought them, they fired me!
Tropicana Products
Tropicana Manufacturing
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Tropicana Trop 50 Orange Juice
Posted on
For the past few months I've been trying really hard to limit my sugar intake. I've seen the commercials for the Tropicana Trop50 orange juice. It has half the sugar and calories as regular orange juice. I love juice, but haven't been able to drink much of it lately because of all the sugar.

I decided to try this juice today. It doesn't taste much like orange juice, more like orange punch. It's less acidic and sour than orange juice. It kind of has that artificial taste to it that a lot of diet drinks have, even though it says 'no artificial sweeteners' right on the front of the container.

My sister in law is sick today and she likes it because it doesn't hurt her throat, like regular orange juice does. So at least someone on the house will drink the rest of it.
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User Replies:
Skye on 12/27/2010:
I agree. It did taste like orange punch.

Good review.
PepperElf on 12/27/2010:
may I make a suggestion?
instead of paying the same or more for the 50% calorie OJ... why not buy the regular and mix in water?

it obviously will taste weaker than the juice you're used to but it may be better or at least cheaper.

though the best way to get OJ and not have as much sugar is to just eat an orange. you'll get the same taste but you'll have more fiber so it'll be an easier way to lower your sugar intake.
momsey on 12/27/2010:
That's what I do with my son's juice! Good suggestion.
MRM on 12/27/2010:
Pepper, I defintely mix orange juice with water as they are very sweet.
Anonymous on 12/27/2010:
Pepper that is an excellent suggestion and I don't know why I didn't think to do that.
clutzycook on 12/27/2010:
I must be one of the only people on the planet who actually likes full strength OJ with as much pulp as they can squeeze in there, LOL.
Anonymous on 12/27/2010:
Clutzy, my dad loves pulp in his oj. The more the better. I always joke that he likes to chew his oj, not drink it
momsey on 12/27/2010:
I like OJ, but no pulp!!!
clutzycook on 12/27/2010:
I guess I love the pulp because that's the kind of frozen OJ we had as kids. I don't even mind the burn. Yeah, I'm a little masochistic when it comes to my breakfast beverages :)
Anonymous on 12/27/2010:
I like natural orange juice with the natural sugar of the orange. I squeeze my own, but it takes a whole bag to make a 1/2 pitcher. Fruit is nature's candy. I occasionally strain the pulp out, depending on who's drinking it. They used to have those hard plastic straws you poked in the orange, and you drank the juice right from the orange. I use the peels in cooking and baking too.
Alain on 12/28/2010:
Good review and informative, Shorty. Thanks!
Venice09 on 12/28/2010:
Trop 50 orange juice reminds me of Tang.

I like to fill a glass with lots of ice and then add some orange juice. I sip it as the ice melts. It tastes better than just adding water.

I tried the new V8 Fusion Pomegranate with Green Tea. It is very good and only has 50 calories and 10g of sugar. It's much better than the Trop 50 Pomegranate.
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