Southwest Airlines Complaint - Southwest Rapid Rewards Program flies into the sunset
Remember the good old days? My beloved Southwest repaid me for the money I spent on their credit card and all the miles I flew with an easy to use Rapid Rewards program. Well, the good old days are gone, replaced with a program that does a marvelous job hiding the old frequent flier vouchers so you won't use them. In fact, the new program does a great job milking you for higher fares. This is the same airline we all used because it bucked the big brother mentality of the other airlines. Well, folks, Southwest has grown and is now part of the big brother airline pack. In their haste to buy up others and grow their airline they have forgotten us poor slobs that use their airline faithfully. The new Rapid Rewards program, no mater how much they sell it, stinks. What ever happened to the KISS program (keep it simple stupid) we came to love about Southwest?