Yodle Complaint - Yodle Failed To Deliver - Or Even Come Close - Attorney Pay-Per-Click Advertising
Attorney Pay-Per-Click Advertising - Complaint
Like many business we too have dabbled in PPC Google ads. When they used to be 5 cents per a click and organic Google searches were less competitive we found pay per click this form of advertisement to be quite rewarding.
That was then and this is now… So what made us go ahead and take a stab at it again?
A great sales pitchcall from Yodle with promises of valuable cases and new clients. Little did we know our arranged $15,000, 90-Day trial would be much more like Chinese water torture than a marketing investment. less then satisfying and turn out to be no better than burning our own money.
After receiving numerous sales calls day in-and-out, there was one that sparked our interest.
Although we were skeptical at first, Yodle’sthe sales representative at Yodle painted a masterpiece of Yodle being thepicture that they were “Pay-per-Click Experts." Their proprietary systems and skill would produce a nice return on investment and make us Yodle PPC devotes. Tey told us they would strategically purchase paid clicks at wholesale prices and, employ their proven systems in legal PPC marketing to thprovide us a great return on investment, allus helping us increase our caseload and leads within 90 days.
They even went on to show us a campaign they were successfully managing for another law firm. We were inspired by the website traffic their client was receiving and decided to go out on a limb with hopes that they could walk their talk. at the very least we would retain one case to cover the money we would put into Yodle’s campaign for us.
As Yodle said they created a mirrored website identical to ours to track the campaigns progress. we became excited about the possibilities.. W Then the pay-per-click ads went up, and we waited for the phone calls and web inquiries to come rolling in.
Weeks went by and nothing... Not one phone call or web inquiry which could lead to a possible case. In fact, a great deal of the calls we received from the pay-per-click ads were lawyer marketing companies looking for business from us.
In the end the ROI from Yodle was zero. Yodle didn’t even try to explain why their proprietary systems, skill, strategically purchased ads and proven methods did not produce. It was as though they hadn’t done anything and successfully played us for $15K.