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JCPenny Complaint - The fact they discontinuted catalogs

Review by rdhelgerson41 on 2011-09-17
I live in a small town in NE Iowa. Have you forgotten about us?? Weekly I have people come into my salon and ask WHY DID JC PENNY STOP THEIR CATALOGS???? I wonder the same thing. You have lost over a thousand dollars yearl in busines from me alone. I wear a size 16 T. These sizes are not carried in the stores and the selection online is horrible. I have been ordering from other places, but the fit is not good and I as many others miss your catalogs. I speak for hundreds of others.
I ordered clothing, furiture, rugs, Christmas decorations, even wallpaper at one time. You are self destructing. PLEASE BRING YOUR CATALOGS BACK!
You don't need to have a catalog sent every week or two-that was getting crazy. A seasonal one and supplement between would be good.
Sandra Helgerson
rdhelgerson@centurytel.net
PosTVille, IA.52162
Comments:7 Replies - Latest reply on 2011-09-18
Posted by trmn8r on 2011-09-17:
People will get used to it after awhile, and stop asking you why JC Penny stopped the catalogs. I, for one, used mine once every three years - the others were discarded unused.

Without the catalog, I don't see how JC Penny will carry products not in the catalog and not in the store. To me, this change means they will have to get everything online so that items not in the stores can continue to be offered (:
Posted by kinthenorthwest on 2011-09-17:
For those in rural areas the sears and penneys catalogue were a staple of life..
I have friends that the nearest mall or store other than a k-mart or wallmart is like 3 or 4 hours. Many in town and surrounding town do miss the catalogue.
Posted by spiderman2 on 2011-09-17:
Can you shop on JCPenney.com?
I imagine the use of the internet by most people is why they stopped producing catalogs.
Posted by trmn8r on 2011-09-17:
Answer: "the selection online is horrible"
Posted by GenuineNerd on 2011-09-17:
Catalogs were starting to be phased out years ago...Sears phased their catalogs out in 1993...just as the Internet was getting started. Montgomery Ward soon followed (then went out of business), only to be revived by Fingerhut as an online retailer. JCPenney was the last shoe to drop. I think Aldens went out of business in the early 1980's, and Spiegel phased their catalogs out as well, although I think they're still in business as an online retailer. Catalogs, especially the Christmas ones, have had a very memorable past, with kids looking at the toys in the "wish books" and making their lists to Santa Claus using the order forms...older boys liked to ogle at the women's underwear/lingerie pages.
Posted by clutzycook on 2011-09-18:
I remember the JC Penny and Sears Catalogs growing up. Lots of fun to look at around Christmas time to see what toys were coming out. That being said, I don't think I've seen a catalog from JCP in roughly 15 years.
Posted by Starlord on 2011-09-18:
When one considers the cost of assembling and distributing catalogs and compare those costs to the orders derived from them, you will soon realize that catalogs are a losing proposition at best. Many places that do sent out occasional catalogs now state on the front of the catalog that it may be your last one. Unless you order, you will be removed from the list to receive catalogs. It is a fiscal decision, and one I understand completely.

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