HomeEverything Informative - Flawed Google seller rating?

Review by griffin21 on 2011-11-11
BROOKLYN, NEW YORK -- I have posted more details on one of the consumer rating sites. The short summary is that I placed my order with HomeEverything.com (HE) on 8/23, and cancelled on 10/19 after being repeatedly told that the item was arriving from the manufacturer to HE (not even to me, to HE) in a few weeks / couple of weeks / next week / next week / next week ... It then took 2 weeks and several emails from me for the CSR to supposedly "speak to the billing supervisor about the refund processing delay" and to send the refund confirmation. My statement showed that the refund transaction date was 8 days later. [By comparison, when I cancelled with Kitchensink.com, the refund transaction date was on that same day.]

Anyway, I was in this whole mess because of my failure to do thorough research, and was over reliant on the Google seller rating.

Google showed an aggregate rating of 4.7. After the fact, looking at the individual review sources that made up the Google rating (number of reviews in parenthesis), the ratings from most sources are substantially lower than the Google aggregate rating, literally the sum is greater than the parts.

epinions (948) 3.5/5
resellterratings (705) 2.95/10
Yahoo (428) 3.9 /5
pricegrabber (383) 4.6 /5
bizrate (173) ?/?
trustpilot ( 1) 1/5

Interestingly, Google search results show that HE was rated as high as ~6.5/10 on resellerratings.com just a few months ago (as opposed as 2.95/10 currently). There are numerous 1 star reviews on there similar to mine.

In my opinion, Google seller rating is flawed, and probably does not reflect the most current conditions. I made the mistake of relying on just the one source.
Comments:2 Replies - Latest reply on 2011-11-12
Posted by griffin21 on 2011-11-12:
This certainly is a lesson that keeps on giving. The charge was "inadvertently" put back on the same day as the refund transaction, just posted one day later.
Posted by Old Timer on 2011-11-12:
Griffin, one thing to make note of is a lot of these companies hire companies to go around and post positive reviews and testimonials all over the Internet. So you will see a rash of positive reviews then nothing or a few bad ones dribble in. That is about the same time as they stop paying fake reviewers to do their dirty work.

It is a chronic problem. I have no idea if that is what happened above. But it might explain why so many good reviews then nothing, onto a few bad ones.

Google and others do like to be notified of abuse within their review systems. They are quick to punish and delist violators.

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