E-trade Relies on "Babies" for Customers
E-trade's talking baby ads are no joke. The company tries to appeal to young techy business types who don't know much about investing.
I very glad they only had a portion of our portfolio. Markets and investments go up and down, but you can be certain that your ups will not be as high with E-trade, and your downs will go much lower. They eat you alive with hidden costs and fees. During a downturn, they would not let me sell or close and account. They needed the last thousands for sell-offs and fees. Then, they started charging me every month. My 15 grand in stocks investments went negative with these guys. Customer service was apologetic and ineffective.
Stick with Fidelity, Schwab, Well Fargo and any number of other reputable financial service companies that treat customers as adults and talking babies. E-trade is a sure-thing bad move.