Target - Baby Formula Decision
Target Baby Formula - Complaint
WILMINGTON, DELAWARE -- Well, Target, you blew it big time. In what appears to be the worst marketing decision since New Coke, apparently someone in your marketing area has decided the best way to introduce your new marketing on baby formula is to remove the old Up and Up brand formula from the shelves, in anticipation, replacing the shelves with the much higher priced Similac brands. Guess what? My baby hates you!
You sold us on the Target brand (well, actually my pediatrician recommended it), and just when we thought our sleepless nights were predictable in bottle-making, we have run out of our baby's favorite formula. I'm assuming your marketing chief has absolutely no appreciation for this (no kids? grown kids? obviously delegating overnight feedings to a nanny? how 'bout not even using Target brand?).
You have definitely lost yourself a brand supporter. In the time it takes for my baby to get used to another brand, and your shelves once again display the panorama of Target knock-offs of every name brand of formula, we won't be switching back. Nor will our friends. Nor will anyone we tell while this ridiculous plan is fresh in our minds. You blew it. Big time. And let down your littlest consumer.