Winn-Dixie - Fuel Perks Program is a Fraud
FLORIDA -- The Fuel Perks program at Winn-Dixie is a fraud. The items on the Fuel Perks program are those items either they are trying to get rid of, or are the most profit boosting items for the company. This means the customer is spending more. The program is also bringing in clientel that stores like Publix, Fresh Market, and the upscale supermarkets frown upon. Back in the past, Winn-Dixie catered to the hard working, blue collar worker. Today that ideal has reversed to those who live off of government benefits (WIC, Food Stamps, etc). When was the last time you saw a LARGE number of WIC customers shopping at a Publix or Fresh Market? What many may not realize is that Winn-Dixie is not about the customer, but is about the money they make. Now that they are bought over by Bi-Lo, you will notice even more the prices going up. I realize also that the Fuel Perks program is not going to last forever, and eventually they will kill the program without customers even knowing it. If you really think you are getting a bargin by shopping at Winn-Dixie then go ahead and throw your money away.