J C Pennys - Free Hair Cuts

Complaint
Review by epook on 2012-08-13
Rating: StarEmpty StarEmpty StarEmpty StarEmpty Star
U.S. -- I have been a JC Pennys customer for a long time. I cut hair and back to school is a big money maker for me. People leave our town in the winter and travel so the money leaves also. The money from back to school haircuts helps me carry over and make bills in winter. Shame on you JCPennys. I will be cutting up my card. I'm have a hard enough time making it. Thank you, Gina Fettig 541 251 0053
Comments:4 Replies - Latest reply on 2012-08-13
Posted by clutzycook on 2012-08-13:
I know it's bad for your business, but in this economy many businesses will pull out all the stops to get customers in the door. And you really can't blame the parents for trying to save a few dollars this time of year.
Posted by frak on 2012-08-13:
Since your business environment has changed, what you need to do is adapt.

What can you do to bring in more customers? What can you do to retain the customers you have? How can you make the "hair cutting experience" at hour shop better than anything JCP can offer -- free or otherwise?

Maybe you need to tout your special approach to performing haircuts on children. Maybe you need to market how spending money at your shop keeps the dollars local, while spending money at JCP sends the profits to another state (where they are incorporated or headquartered). Maybe you can talk about family and friend relationships being more important than saving a few bucks. Maybe you have a service where you watch children while the parents get their hair cut with peace of mind.

In other words, you cannot just give up. There are unlimited ways to adjust your offerings and your business to mitigate and counter the potential lost business from JCP's latest move.

Perhaps there is a small business association where you live that can help. Maybe your local chamber of commerce.

Don't give up! Adapt!
Posted by trmn8r on 2012-08-13:
I see no problem with you or anyone else in business offering promotions in order to increase foot traffic. Is it going to hurt you more as a small business owner? Yes, but that's the way competition works.
Posted by Anna Molly on 2012-08-13:
Agree with trmn8r. However, I actually work for (comment deleted), and I used to make a lot more money, doing something completely different, in a completely different field, with a different company. Frak has some excellent advice. Adapt, or find what makes you happy.


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