J.C. Penny - Advertising is a waste

Review by sigwone on 2012-09-03
Rating: StarStarEmpty StarEmpty StarEmpty Star
KANSAS -- Your large, glossy, mailer "CATALOG" is a huge waste of advertising money. It is a lot of "fluff" and very little substance. I toss mine in the trash at the post office. It isn't worth taking home to look at it. I also am offended by your blatant homosexual advertising. I'll shop elsewhere. S. W.
Comments:4 Replies - Latest reply on 2012-09-04
Posted by onlooker on 2012-09-04:
That is your choice. As long as other options exist, you have choice.
Posted by T on 2012-09-04:
It sounds like you just don't like JCP, which is fine because other stores are out there.

There was a large shift in their print advertising content, which is bound to turn off some people.

I don't agree that they are blatantly advetising homosexuality, but that is my opinion. I'm heterosexual, and seeing two men or two women together doesn't lead me to believe they are a couple. Even if they were, it would't affect me other than to conclude JCP doesn't discriminate against gays, and I think we need more of that kind of attitude in the 21st century.
Posted by Ben There on 2012-09-04:
I appreciate JCPs inclusive ads and the new look of the stores. It has a fresh modern feel... a vibe I have not felt from a traditional department store in a long time. If fact, I happily spent a few hundred dollars at my local JCP over the weekend.
Posted by Kris10 on 2012-09-04:
Trmn8r, I agree. Until they show the 'couples' in overtly sexual positioning or acts, who really cares? Don't women shop together all the time? Don't men hang out with other guys? Or are those activities exclusivly gay activities now?/sarcasm

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