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Jenkins Hyundai - Dissapointment

Thr Big Lie - Complaint
Review by Hockeynico on 2012-12-31
Rating: StarStarStarStarEmpty Star
LEESBURG, FLORIDA -- Alot of people are talking about the big lie Hyundai used to increase sales. I don't know if it came from Korea or the greedy US Division came up with it, but I am very disappointed. Like some others, I'm not as upset about the mileage as I am about feeling screwed. I work hard for my money and do a lot of research before I purchase a new vehicle. I owned a 2003 Sonata that made me feel they made a quality product, and the 2011 Elantra was priced at $18,400 on their web site, along with the $1000 customer loyalty discount, it would be the perfect car for my 16 year old daughter. When I get to the dealer, they're in such demand (because of the mileage lie), I had to wait till June when the 2012's came out, then they tacked on a $1995 market parity adjustment, and customer loyalty discount doesn't apply to the Elantra. So I paid $21500. I feel like a sap. Every day when I go out to the driveway, I am reminded of how your company took advantage of me. When I took it in for the mileage check in exchange for a fuel debit card (which excludes me from the lawsuit), I talked to the salesman about turning it in for another car, the dealer (Jenkins of Leesburg, Florida) has a Volkswagon lot next door. My daughter and I agreed to trade it in until we were told it was only worth $12000. Wow, do I feel screwed. Will I ever buy another Hyundai? What do you think?
Comments:2 Replies - Latest reply on 2012-12-31
Posted by ok4now on 2012-12-31:
Nobody can take advantage of you without your permission. You choose to pay the $1995 market parity adjustment. Years ago a dealer tried this exact same scam on me. I laughed in his face and walked out the door. This adjustment is pure greed and additional profit for the dealer. They will gouge the customer as long as they can get away with it. Also this is money that you will never recoup when you trade or sell. Try a different dealer that appreciates your business.
Posted by At Your Service on 2012-12-31:
I've always been taught to negotiate from the bottom number on the invoice. Then there's no question as to what you would expect to pay.

I really can't say I'm surprised to know the amount being offered on the trade-in. The amounts have to be profitable for them in being able to mark it up and reselling it. I'm sure you'd get much further to sell it yourself.

Can't say I blame you for wanting a VW. The 2012 New Beetle sure seems nice.

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