J.C. Penneys - Advertising
This is a general complaint regarding your advertising. I have been a long time customer of your company but I find your current advertising unbelievable. When I receive your ads they go into the trash. I do not like the square box idea. This is also the consensus of many of my friends who also shop at Penney's. You may feel that not having coupons etc. And special sales is not enticing for your customers but I can assure you that this is not the case with myself and friends. So, we bypass Penney's at the mall and shop elsewhere. I have spoken to employees at the century three mall, Pittsburgh and they tell me they have many complaints from customers about the advertising material they receive. Change is good but I don't feel in this case.