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J.C. Penneys - Advertising

Complaint
Review by DEEFISHER4607 on 2013-01-16
Rating: StarStarEmpty StarEmpty StarEmpty Star
This is a general complaint regarding your advertising. I have been a long time customer of your company but I find your current advertising unbelievable. When I receive your ads they go into the trash. I do not like the square box idea. This is also the consensus of many of my friends who also shop at Penney's. You may feel that not having coupons etc. And special sales is not enticing for your customers but I can assure you that this is not the case with myself and friends. So, we bypass Penney's at the mall and shop elsewhere. I have spoken to employees at the century three mall, Pittsburgh and they tell me they have many complaints from customers about the advertising material they receive. Change is good but I don't feel in this case.
Comments:2 Replies - Latest reply on 2013-01-16
Posted by trmn8r on 2013-01-16:
It was a major shift in marketing to no longer have 80+ sales each year. I'm sorry you don't like the new format, especially since I am an investor.
Posted by madconsumer on 2013-01-16:
I am 100% in agreement of this complaint!! I too used to be a jcp shopper until they changed their sales tactics and clothing quality. used to be in the good ole days they had superior clothing, but no longer.

very helpful review, and voted as such!!

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