Amazon.com - Not Always a Good Price
While Amazon.com offers excellent buys on many products, the buyer has to be very aware that often the vendors who sell on Amazon mark up their products significantly over MSRP. For example a bottle of L'oreal Vive Pro shampoo for men has a recommended MSRP from L'Oreal of $ 5.29 and can often be found at retail stores for $ 4.99. The cheapest price listed on Amazon.com for the exact same product is over $ 17.00!
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