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Kissel Village Cardtique - Clerk definitely not happy with her job!

Cards
Review by samierey on 2013-03-08
Rating: StarStarEmpty StarEmpty StarEmpty Star
LITITZ, PENNSYLVANIA -- Why put the cards in the rear of the store? Trinkets, statues, glasses, etc. all clutter the front of the store. Even the work space has boxes of stuff all over making it hard to even garner a signature.

The woman was resentful of my adding my 2 cents - wouldn't it be nice to accommodate the seniors with cards up front? She could have said something like, 'Gee, I'll advise my mgr. of your comments'....

But she said, 'Usually the older adults want the sympathy cards up front!' with a sting I felt thru my bones. I added, 'We will all be old someday!'
Honestly, my 92 yr. old Mother was very tired & this rear of the store attitude for CARDs is unacceptable.

Isn't a Hallmark store usually for purchasing CARDS? Sometimes gifts, but now I think their major push is into the gift market, & most of us are getting older & wouldn't it be nice to cater to the senior adults market since most of them do not own computers?
Comments:3 Replies - Latest reply on 2013-03-09
Posted by shayen on 2013-03-09:
I've a better idea. Instead of complaining to a store clerk who has no say in the matter, why not take your suggestions directly to store management and/or corporate or the franchise owner.
Posted by leet60 on 2013-03-09:
This is a common marketing practice. Most retailers, with merchandise that drives their primary sales will place that merchandise to the rear of the store. Their motivation is that many customers will likely purchase other items on impulse as they pass the displays leading to the merchandise they are patronizing the store for.

Posted by clutzycook on 2013-03-09:
Leet is right, it's a marketing practice.

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