Don't be Suckered by Yodle Doing Your Advertising Math
On-line Advertising Dept.
LINCOLN, ILLINOIS -- Yodle has taken my cleaning business to the next level...down. An all-out online ad campaign for my cleaning business did include it's own new website ($500.+) and top billing for an online presence (over $1200 monthly). I was approached originally by Yodle who took me step-by-step, doing the math, to show how they could garner me young business huge revenues and take us to a new level. They asked how many customer contacts I'm able to "sell". Because my percentage was high they shot me figures on all the new contacts they could bring to me and, together, my profits would multiply like crazy. Now, well into our third month, and over $4,000 new advertising indebtedness on my credit card, I have seen about a (-)70% return on this investment.
Basically, here's some of the real math: a couple of small cleaning jobs, about a handful of useful contacts, finding dropped calls from their answering service, several calls from out of region (probably due to reusing old 800 numbers, which can happen), after the first couple of weeks it's been a continual drop-off in calls, and now, they'd like me to emphasis and advertise a different niche in my services. Frankly, seeing other posts about Yodle, I'm concerned about added costs they may want to stick me with.
During this same period, with only a few personal contacts, I've sold 3/4 new accounts. I'll be fair and re-post in a month or so if things change. For now, the math doesn't add up. I guess my fault for expecting it would be as they implied, poor economy, and corporate competition can all play a part. Just disappointed. I'll have to work like a dog to get to break-even just to pay the Yodle bill. Be aware, do your own math, and only proceed...with great caution. This has been the most expensive math class I've ever attended. At this point, I'll never do it again.