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Racist TV Ad Using Children

Complaint
Review by www.power_cop on 2013-07-26
Rating: StarEmpty StarEmpty StarEmpty StarEmpty Star
ROLLA, MISSOURI -- I find your TV ad using black and Latino children to be disgusting and racist. You propagate the getto and ganster image of select minorities with your use of language and physical mannerisms. The children referring to each other as "dog" and the physical gestures of the little girl are paternizing and profiling of blacks as being low class and unable to communicate in proper English and acceptable terms.

I find it offensive when businesses capitalize on terminology and mannerisms of any ethnic group to increase sales. I believe that you are really sending a clear message that, "we think you are too stupid to realize that we are making fun of you to suck you in our store for your money, and that we don't really care how you or your children are viewed by society." I plan to share my views with all my friends. Consider me a FORMER K-Mart customer.
Comments:7 Replies - Latest reply on 2013-08-03
Posted by DebtorBasher on 2013-07-26:
Is this the commerical where the kids are using the 'Yo Momma' style of bullying and taunting? The first time I saw that, I knew there would be complaints. I couldn't even understand what any of them were saying. It IS in very poor taste.
Posted by clutzycook on 2013-07-26:
I just watched it on you tube. Yeah, that's pretty low, even for k mart
Posted by Old Timer on 2013-07-27:
K-Mart/Sears are getting very desperate. They have their sleazy ad agency trying to "think outside the box". Problem is, they are being stupid and blowing it big time.

JMHO~
Posted by ilovemyson on 2013-07-27:
I think the commercial is cute, I also don't think it's racist. What I do think is racist is that you are assuming only black and latinos talk like that..FYI there is white kids in commercial too
Posted by Alain on 2013-07-27:
I haven't seen the ad, but you'll be happy to know I haven't shopped at Sears or K-Mart in a long while, anyhow.
Posted by John Nicholson on 2013-07-27:
Another tired misuse of the term "racist." Some people are offended by everything in life. Not sure how they survive. The commercial is dumb, for sure but hardly offensive or racist. Just dumb like many other ads.
Posted by kat on 2013-08-03:
I agree, I don't like the tv ad at all..I didn't see any white children at all..I don't like the kids rapping and kind of putting others down because of their clothes.

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