SPRINGFIELD, MASSACHUSETTS -- On a recent visit to JCPenney with my 4 year old daughter we noticed a 3 story dollhouse which was on sale. I decided to make the purchase. There was only 1 left and I had many items in my shopping cart already so I picked up the heavy box (without any assistance from an employee) and brought the item to the register. I explained that i would like to but the item and that there was only 1 left. The cashier took the box and told me that she would hold it up front for me until i was ready to check out. After many requests from my daughter to go get her dollhouse (she was so excited), I finished my shopping and proceeded to checkout. The cashier I had spoken with earlier was on a break so I asked another cashier about the dollhouse and she didn't seem to know anything about it. She called the breakroom and spoke to the 1st cashier and she explained that her manager came over a little after i had left the box with her and told her that they could not hold items for customers. He took the box and sold it to another customer. Needless to say, my daughter was heartbroken. I asked to speak to the manager and he was paged. After waiting for 20 minutes, the manager approached the row of registers and proceeded to assist another cashier (who had no customers in line waiting)tidy up the area surrounding the register. I assumed that he would approach me or either the cashier that paged him but he did not. So i proceeded to ask him why he sold the dollhouse that i had planned to purchase. As my daughter stood there with tears in her eyes, he curtly stated to me that it is not their policy to hold items for customers. He then turned his back to us and struck up a conversation with another employee. How could someone be so heartless? The sale of the dollhouse meant nothing to him but it meant the world to my 4 year old. I was a loyal JCPenney customer. I shopped there on a weekly basis but after this incident, I will not return.