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Welcome Wagon/Home Store Informative - Mail Marketing for local businesses

Review by azhudson on 2006-08-10
APACHE JUNCTION, ARIZONA -- As a small business"franchise" owner I am required to stay within certain parameters for marketing my local franchise. I was contacted by Welcome Wagon Representative who indicated that my advertisement would only go to my City limits and that I would pay for up to a certain amount of new home owners moving in the city. However, my advertisement not only went to my local city but also was sent to the surrounding cities which is direct violation of the franchise advertisment agreement. I spoke to the Welcome Wagon rep and Home Store which is the corporate office and informed them to remove any zip codes other than my local area as stipulated in the contract I signed with them. However, they replied with "sorry we can't do anything about it"
In the meantime, other franchises in the surrounding cities are reaping the benefits of my marketing dollars and furthermore, I have been issued a warning that I am in direct violation of the marketing agreement of the franchise. Welecome Wagon is NOT small business friendly and in fact they were not willing to take the extra steps to remove the zip codes out of my area. They are expensive and I did see any new business from the coupon book that was mailed out. I strongly urge all businesses to beware of "WElcome Wagon" business partnerships - They use the old bait and switch and you will get burned!!
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