Diamonds International Complaint - Over Priced Diamonds - No Refund
CARIBBEAN CRUISE -- Diamonds International - Unscrupulous Business Practices
Buying a diamond is filled with anticipation, as most people do not understand the small differences that change the quality of a stone and add to its value. Most people buy on appearance. It is very easy for a company to over state the quality or charge too much for a diamond. Customers look for bargains and/or companies that they can trust to provide a quality product at a fair price. Diamonds International, also operating as Almod Diamonds Limited, Amsterdam Diamond Gallery, DI Watches & Design, Diamond Creations, Jewelry Exchange – Cozumel, Just for Men International, Tanzanite International and Watches International, is a company that follows unethical business practices.
All businesses need to make a profit to stay in business, but there is a line where profit becomes greed. When a company charges 20% over the industry price for a similar product that is unconscionable. I purchased a diamond for $10,500 from Diamonds International in Cozumel. I had it appraised by two different appraisers and they said the value was $8,500. I read the book, “How to Buy a Diamonds” by Fred Cuellar, which provides an industry acceptable price range for diamonds based on carat weight, cut, color, and clarity. The industry would charge about $9,000 for an average stone with the cut, color, clarity and carat weight that I purchased. The obvious conclusion is that I was overcharged for the quality of the diamond.
Reputable jewelry dealers with normal return policies would allow the customer to return the diamond for their money back as long as the diamond had not been damaged by the customer within 30 days. Diamonds International’s sales agreement does not allow money back returns. The sales agreement printed on the back of our receipt states:
Any refund or return must be handled through NY customer service.
Within 30 days of your purchase, you may receive a store credit on any item you purchased, provided you return to DI, the original receipt and the complete item purchased in undamaged condition. Refunds, will not be issued due to “buyer’s remorse.” DI will only accept appraisals done (within 30 days of purchase) by an independent, certified appraiser, who does not buy or sell loose precious gemstones and jewelry. If we are beyond one color and/or one clarity grade of said appraisal, we offer a money back guarantee. Due to the extremely subjective nature of appraising, a refund will not be issued due to a discrepancy in value.
This sales agreement totally disregards the rights of the customer. How can a customer not have regrets when they realize that they have been drastically overcharged? We were unable to find any independent appraisers in Austin Texas who did not work for a jewelry store or buy and sell loose diamonds. A store credit is only good if Diamonds International has a store in your city or their customer service department would find you a replacement stone. Diamonds International has stores in Key West, Las Vegas, and Alaska thus you will have to rely on customer service out of New York. Diamonds International stores are primarily located in the Caribbean.
The basic concept of customer service is to satisfy the customers. In our case we asked for our money back and were refused within 30 days of purchasing the diamond. The only option available was to take a store credit and have Diamonds International find us a replacement diamond. I returned the diamond to Diamonds International as instructed. Since I am buying a diamond sight unseen, I discussed with an expert gemologist how to establish minimum requirements for a stone that has fire and brilliance. The gemologist recommended that I ask for a GIA class II, which specifies a range of cut proportions. The carat weight, cut, color, clarity and price range were provided to the Diamonds International customer service representative. I asked that customer service send me a copy of the GIA certificate to verify the proportions before receiving any stones. I explained to the representative that I was willing to pay more for a quality stone within the specifications.
In a year Diamonds International has provided me with 2 certificates and emails with 2 other diamonds listed. None of these diamonds met the specifications. I again asked for my money back and the customer service representative said that if I were willing to pay $5,000 more they would find a diamond that met my specifications within 2 weeks. A month later Diamonds International came back with a diamond. When I got the GIA certificate it did not match the specifications, the cut proportions were out of range in 2 different areas.
I have found diamonds meeting the GIA class II specifications, carat weight, cut, color, clarity and price range on BlueNile.com within 15 minutes of searching. Diamonds meeting the specifications are readily available at other diamond dealers on the web; Monderal, McGivern, Stein, Diamonds on the Web, and others). It is unwarranted for Diamonds International to hold our money and not actively look for a diamond. It is unreasonable for Diamonds International to not refund my money after 1 1⁄2 years.
I checked with the better business bureau in New York and Diamonds International is not a member. They have over 80 different cases filed against them. I have checked the web and there are several complaints all dealing with poor quality for the price and poor customer service. People indicate that they cannot get their money back. Diamonds International is not a member of the better business bureau online. Why a company would want all these bad comments posted on the web is beyond me, when the solution is simple, refund peoples money!
After 1 year and 9 months DI assigned a new customer service representative. Ms. Infante was able to find a diamond that met the specification within one month. I am still frustrated with how long this has taken. I am satisfied with the replacement diamond. This complaint is closed.