Ryanair Complaint - 5 Million Free Flights

Review by Harrycichy on 2006-09-17
Ryanair 5 Million Free Flights. In a new promotion advertised by Ryanair. This advert by Ryanair is both misleading and a clear breach of the ASA CAP Code. When a offer refers to 'Free Flights', when in fact there are supplements to pay. A free flight should be just that. I would advise applicants to register a complaint with the Advertising Standards Authority and request that Ryanair repays all extra fees paid by applicants. This must rank alongside the Infamous Hoover free flight promotion as yes another 'Free Flight' cock up.
Comments:5 Replies - Latest reply on 2007-09-07
Posted by glc on 2006-09-17:
OK...I visited their site. It's 5 million free "SEATS", not flights, and they are relatively straight-forward about the consumer paying taxes, fees and "charges". OK, that's a bit shady.
Posted by familytravel on 2006-09-18:
I agree with you qlc.
Posted by Harrycichy on 2006-09-26:
Yes you are quite correct it does say 'Free Seats'. They are indeed "sraight-forward about the consumer paying taxes,fees and charges." This is just the point this is a direct breach of the Advertising Standards Authority CAP Code. I would still urge consumers to register a complaint with the ASA and request a refund from Ryanair on the suppliements charged on this 'FREE' promotion. In the future they may be better served by not putting the misleading word 'FREE' when refereing to a seat or flight that has add on charges.
Posted by Harrycichy on 2007-09-07:
Has Orange done a Hoover? In 1992 Hoover came up with the daddy of all marketing promotions. Who can forget the know Infamous Hoover free flight promotion. It ended in costing Hoover's parent company the giant Maytag coropration over £48 million. The public still needs to be aware of 'Free' offers, "sometimes they are to good to be true", Harry Cichy
Posted by Anonymous on 2007-09-07:
Harrycichy, good review and good information, Thanks!

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