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Norris Do It Best Hardware, Los Angeles Complaint - Predatory pricing

Review by felinefeeder on 2007-04-15
PACIFIC PALISADES -- This engages in unreasonable, illogical and unfair prices. There are different wrongful price situations. The problem permeates different brand names of products and different departments. I know for a fact that there have been and are products whose cost is NOT in line with the price to the customer. This list is not complete. I advise everyone to watch for unfair pricing in the Paint Department and to confront the owners Grant Sears and Ellen Sears.


The following are predatory prices whereby the only difference is the color of the product in question. It is unfair to punish those customers who prefer the “more expensive” color. This first product is proof that there is no need to have higher prices on certain colors.

Leviton brand triple cube electrical tap:
877531W white $1.89
531I ivory $1.89
531 brown $1.89

Leviton three outlet electrical tap:
698-I $3.99 ivory
698-W $3.49 white
difference 50¢

Do It Best brand 6 outlet electrical adapter
517426 $4.49 white
525286 $3.99 ivory
difference 50¢

Leviton grounded three outlet electrical tap:
697-W $3.79 white
697 $3.79 brown
697-I $2.29 ivory
difference 50¢

Do It Best Triple outlet tap heavy duty:
534005 $3.99 orange
505862 $3.49 green
difference 50¢

Cooper brand replacement cord connector:
SA155B $1.99 brown
SA155 $1.99 black
SA155W $1.89 white
10¢ difference

*Cooper brand electrical plug
BP2601WSP $2.19
BP2601BSP $1.29
90¢ difference

Do It Best Brand rotary wall dimmer:
530867 $4.99 white
526746 $4.79 ivory
20¢ difference

Do It Best brand push on wall dimmer:
538875 $5.99 white
505830 $5.79 ivory
20¢ difference

Do It Best brand slide dimmer:
514373 $13.99 white
557722 $9.99 almond
514381 $9.99 ivory
$3 difference

Do It Best brand 3 way slide dimmer:
509183 $15.99 white
557730 $13.99 almond
509175 $13.99 ivory
$2 difference

Do It Best 3 way illuminated wall switch:
522392 $12.79 ivory
552445 $12.79 almond
522406 $12.49 white
30¢ difference

Do It Best switch/outlet combination
552414 $10.79 ivory
552461 $10.79 almond
522422 $10.49 white
30¢ difference

Do It Best 3 way toggle wall switch
530999 $2.99 white
502049 $2.59 ivory
40¢ difference

Leviton duplex double switch
1085224ISP $8.59 ivory
1095224WSP $8.49 white
10¢ difference

12 gauge electrical automotive wire:
575143 yellow 29¢ per foot
583170 blue 29¢ per foot
583189 green 29¢ per foot
583197 red 23¢ per foot
6¢ difference

16 gauge electrical automotive wire:
571492 green 19¢ per foot
571250 blue 13¢ per foot
571205 black 13¢ per foot
6¢ difference

16 gauge electrical lamp cord:
549177 white 28¢ per foot
549169 brown 25¢ per foot
3¢ difference

14 gauge THHN stranded electrical wire:
503191 white 13¢ per foot
502487 black 11¢ per foot
2¢ difference

Cooper brand outdoor motion sensing light fixture
MS35 $16.99 bronze
MS37 $15.99 white
$1 difference

Do It Best brand Type RG59 coaxial television cable 12 foot
522791 $5.99 white
531634 $4.99 black
$1 difference

Do It Best brand Type RG59 coaxial television cable 6 foot length
542962 $4.79 white
532524 $3.99 black
80¢ difference

Do It Best brand Type RG59 coaxial television cable 3 foot length
542954 $3.29 white
529529 $2.99 black
30¢ difference

Do It Best brand telephone cable 12 feet long
535427 $4.29 white
502081 $3.79 ivory
50¢ difference

Westinghouse outdoor colored flood light bulbs
04410 $6.99 red
04413 $6.99 green
04414 $5.99 blue
$1 difference

Leviton 3 way wall switch
8781453-2W white $2.99
8771453-2I ivory $2.59
40¢ difference

Leviton 3 way wall switch Do It Best brand package with wall plate
87956742A almond $12.79
87856742W white $12.49
87756742I $12.49
30¢ difference

Leviton combination switch/outlet Do It Best brand package with wall plate
879567A almond $10.79
8785678W white $10.49
8775678I ivory $10.49
30¢ difference

Do It Best brand footswitch
558680 white $10.99
50500 green $9.99
$1 difference

Intermatic spring wound wall timer with plate
FD60MWC white $22.99
FD60MC ivory $19.99
$3 difference

Leviton Duplex double switch
1095224WSP white $8.59
1085224ISP ivory $8.49
10¢ difference

Do It Best Brand 25 foot X 1 inch measuring tapes (bulk)
328200 fluorescent orange $4.99
337576 fluorescent green or orange $3.99
$1 difference

Do It Best brand replacement kitchen faucet hose and sprayer
414905 $7.99 white
405261 $6.99 black/grey
$1 difference

Do It Best brand plastic lavatory pop-up assembly
457477 $13.99 brass color top
418738 $10.49 chrome color top
$3.50 difference

National brand double clothes hook
N199-224 brass $3.29
N248-385 white $3.29
N199-232 nickel $2.99
30¢ difference

National brand single coat/hat hook
N154-575 brass $2.99
N248-369 white $2.99
N192-781 nickel $2.79
20¢ difference

National brand sash lift
N164-848 Antique Brass $2.29
N116-558 Bright Brass $1.99
N116-616 Nickel $1.99
30¢ difference

National brand Soft Wall Door Stop
N213-561 white $4.99
N213-579 almond $4.69
30¢ difference

National brand Hinge Door Stop
N154-046 Antique Brass $2.79
N154-526 Bright Brass $2.49
30¢ difference

Velcro® brand sticky fasteners round shape
90071 beige $2.49
90069 black $2.29
90070 white $2.29
20¢ difference

Slide-Co brand casement window handle
17243-B bronze $3.39
17243 gray $2.29
$1.10 difference

Slide-Co brand casement window handle
171925 bronze $4.49
17240 gray $3.39
$1.10 difference

Hy-Go brand house numbers 3 inch aluminum
DCW-3/1 white #1 and all others $2.49
DC-3/1 black #1 and all others $1.49


The following items are not different in color, but are simply variations of the same product.

Leviton fluorescent starters
FS5 99¢
FS25 $2.49
FS2 69¢
FS4 69¢

Leviton fluorescent starters 2 pack
FS2 $3.79
FS4 $2.49

General Electric type T10 light bulbs
45513 $2.99 25 watt frosted
45145 $3.79 40 watt frosted
45120 $2.49 60 watt frosted

45514 $2.99 40 watt clear
45141 $2.99 60 watt clear
45144 $2.49 25 watt clear

General Electric ceiling fan light bulbs
20451 40A15/CF 40 watt clear $3.99
20452 40A/15W 40 watt frosted $3.99
17759 60A/15W 60 watt frost $3.99
14029 60A/15CF 60 watt clear $3.89

Malibu brand replacement light bulbs
ML4W4C 4 watts $3.99
ML7W4C 7 watts $3.99
ML11W4C 11watts $4.29
ML18W4C $3.99

Hy-Ko brand house numbers
6 inch black plastic
30201 #1 $2.79
30202 #2 and all of the rest of the numbers $2.49
30¢ difference

The following are pure predatory prices. These are items that are IDENTICAL, except for the fact that the lower priced version is just in a Do It Best brand box. However, upon opening the box, the identical product right down to the Woods brand name and stock number is inside. Who do they think they are fooling?

Multiple outlet surge suppressor power strips
Woods brand box 6927 $11.99
Do It Best brand box 522163 $9.99
$2 difference

Woods brand box 6953 $39.99
Do It Best brand box 502529 $19.99
OUTRAGEOUS! This is $20 higher!

Woods brand box 6942 $22.99
Do It Best brand box 541907 $16.49
$6.50 difference

12 Gauge Outdoor Extension Cord 100 feet long
Woods brand package 0530 $76.99
Do It Best brand package 531240 $59.99
$17 difference

14 Gauge Outdoor Extension Cord 100 feet long
Woods 0627 package $49.99
Do It Best brand package $45.99
$4 difference

14 Gauge Outdoor Extension Cord 25 feet long
Woods 0625 package $18.99
Do It Best brand package 531623 $15.99
$3 difference

16 Gauge Outdoor Extension Cord 25 feet long
Do It Best brand package $8.99
Woods 0267 package $7.99
$1 difference

The following are products that are of a lower quality, lesser brand, smaller content or have less features, yet are higher in price.

WD40® lubricant
12 ounce can with Smart Straw $4.79
11 ounce can $5.29
8 ounce can $2.79
5.5 ounce can $3.29

Heath/Zenith Door Chime only $16.99
Heath/Zenith Door Chime Kit 101A (with transformer, two buttons and nearly the same chime as above $9.99

Type R30 indoor flood light bulbs
Do It Best brand 514764 (600 lumens brightness) $4.39
Westinghouse 03646 (650 lumens brightness) $3.49

Type R30 indoor flood light bulbs 2 pack
Do It Best brand 507277 (600 lumens brightness) $6.49
Westinghouse brand 05265 (650 lumens brightness) $4.49

Do It Best brand electrical power strips
500123 with 18 inch long cord $7.99
544086 with 8 foot long cord $7.49

Do It Best brand telephone extension cord
502103 with single outlet jack $4.99
511757 with double outlet jack $4.29

Woods brand black electrical cord
Do It Best brand (there is no hiding that this is a Woods wire product)
548561 3 prong grounded 15 feet long $9.99
Woods 8258 2 prong cord 15 feet long $10.99

Do It Best brand (again a Woods product)
516114 3 prong grounded 8 feet long $7.99
Woods 8257 2 prong 8 feet long $7.99

Lavatory pop up assembly
Do It Best brand plastic 418738 $10.49
Danco brand chrome plated brass 86780 $9.99

Decko brand towel bars
38120 12 inch $4.29
38110 18 inch $3.99

Leviton lamp socket interior
0517090PG 3 way lamp socket interior with shell $3.79
8767090M lamp socket interior only $3.79

0517090PG 3 way lamp socket interior with shell $3.79
1083-16 single on/off lamp socket interior only $3.79

19980PG lamp socket with pull chain switch with shell $2.99
87619980M lamp socket with pull chain switch interior only $2.99

Knape and Voght shelf brackets white color
180WH6 6 inches long $2.29
180WH8 8 inches $1.99

Felt circles (The name brand version of these products are lower in price than the no-name store brand.
3/4” 24 piece count
23069 Do It Best Brand $3.79
63215 Magic Felt Brand $2.39

1” 16 piece count
23083 Do It Best Brand $3.79
63414 Magic Felt Brand $2.59

1 1/2” 8 piece count
23084 Do It Best Brand $3.79
63712 Magic Felt Brand $2.59

The following are identical products that are presented in different packages or no package. As you can see, there is no consistency in the price differences between the products in packages and those that are not in packages. You would think that there would be a small, reasonable increase in price for the packaged version, but there are many that are predatory. There are cases whereby the item in the packaged version is less than the unpackaged. But also, why would the store have both versions in the first place anyway? Do they think that customers are stupid?

No difference in prices:

Leviton brand triple cube electrical tap:
877531W white $1.89 in package
531I ivory $1.89 in bulk
531 brown $1.89 in bulk

Leviton pull chain switch 87510097
Do It Best plastic package $2.99
plastic bag $2.99

Leviton toggle switch 875720L
Do It Best plastic package $3.49
plastic bag $3.49

Triple outlet swivel adapter
$3.99 ivory color in bulk Leviton 00169I
$3.99 white color in package Leviton L02-69-W

Parallel grounding adapter Leviton 274:
99¢ Do It Best package
89¢ bulk
10¢ difference

Leviton fluorescent starters
FS2 package of 2 $3.79
FS2 each bulk 69¢ ($1.38)
$2.40 difference

FS4 package of 2 $2.49
FS4 each bulk 69¢ ($1.38)
$1.11 difference

Grounded triple tap electrical adapter Leviton 697W white color
$3.99 Do It Best package
$3.79 bulk
20¢ difference

Grounded triple tap electrical adapter Leviton 697-I ivory color:
$3.99 Do It Best package
$2.29 bulk
$1.70 difference

Electrical replacement cord connector Leviton 515CR
$5.29 Do It Best package
$4.99 bulk
30¢ difference

Electrical replacement cord plug Leviton 515PR
Do It Best package $3.59
bulk $2.99
50¢ difference

Electrical replacement cord plug Leviton 48648
$3.29 package
$2.99 bulk
30¢ difference

Electrical cube tap orange color
Do It Best 543268 $4.79 package
Do It Best 534005 $3.99 bulk

Leviton 876699 triple ground tap orange color
$7.39 package
$6.79 bulk
80¢ difference

Triple outlet adapter white color Leviton 697W
$3.99 package
$3.79 bulk
20¢ difference

Triple grounded outlet adapter ivory color Leviton 697I
$3.99 package
$2.29 bulk
$1.70 difference

Triple outlet adapter white color Leviton 698W
$3.99 package
$3.59 bulk
40¢ difference

Leviton 3 way toggle grounding switch
8781453-2W white color packaged $2.99
1453-2WCP white color bulk $1.59
$1.40 difference

8771453-2I ivory color packaged $2.99
1453-2ICP ivory color bulk $1.59
$1.40 difference

Leviton duplex receptacles
8795320A almond color packaged $1.79
5320ACP almond color bulk 89¢
90¢ difference

8765320W white color $1.79
5320WCP white color bulk 89¢
90¢ difference

8755320I ivory color $1.79
30305220ICP almond color bulk 89¢
90¢ difference

Leviton single pole grounding switch
8771451-2I ivory color package $1.99
1451-2ICP ivory color bulk 89¢
$1.10 difference

8781451-2W white color package $1.99
1451-2WCP white color bulk 89¢
$1.10 difference

879145-2A almond color in package $1.99
1451-2ACP almond color bulk 89¢
$1.10 difference

Leviton 3 way lamp socket interior
8767090M in package $3.79
7090M in plastic bag $3.29
50¢ difference

Leviton Lamp socket with pull chain switch
87519980PG package $4.79
19980PG plastic bag $2.99
$1.80 difference

Leviton Lamp socket with push button switch
6098PG in plastic bag $3.79
8766098PG in package $3.29
50¢ difference

Leviton lamp socket interior with push through switch
8757080M $2.79
7080M $1.99
80¢ difference

Leviton lamp socket with bracket
87533528 in package $2.99
3352-B in bulk $2.79
20¢ difference

Heath/Zenith door chime kit
907MB in plastic package $23.99
101A in plain cardboard box $9.99
$14 difference outrageous!

Do It Best brand 25 foot X 1 inch measuring tape
306606 in package $6.99
328200 bulk $4.99
$2 difference

Hillman brand toggle bolts
5030 1/4” X 3” package 99¢
bulk each 43¢
56¢ difference

5031 1/4” X 4” package 99¢
bulk each 45¢
54¢ difference

5028 3/16” X 4” 2 per package $1.09 (55¢ each)
bulk each 40¢
15¢ difference

5024 1/8” X 3” 2 per package 99¢ (49¢ each)
bulk each 27¢
22¢ difference

5025 1/8” X 4” 2 per package 99¢ (49¢ each)
bulk each 33¢
16¢ difference

5027 3/16” 3” 2 per package 99¢ (49¢ each)
bulk each 35¢
14¢ difference

5021 1/8” X 2” 2 per package 99¢ (49¢ each)
bulk each 27¢
22¢ difference

Here is where the unpackaged item is actually higher than the same item in a package.
Leviton brand electrical replacement cord connector 115CR
$3.99 bulk
$2.99 Do It Best package

The following are another product/packaging/price discrepancy. The items in questions that are priced wrongfully high compared to the identical items offered separately.

Leviton Decora single pole switch
ivory color
8796712A packaged together $3.99
5601-2ISP $2.29 + 80401-I Wallplate 59¢ = $2.88
$1.11 difference

white color
87856712W packaged together $3.99
5601-2WSP $2.29 + 80401-W Wallplate 59¢ = $2.88
$1.11 difference

almond color
87756712I packaged together $3.99
5601-2AS $2.29 + 80401-A Wallplate = $2.88
$1.11 difference

Leviton Decora single pole switch lighted
ivory color
87956722A packaged together $10.99
5611-2ISP $6.99 + 80401-I Wallplate 59¢ = $7.58
difference $3.41

white color
8785672W packaged together $10.99
5611-2WSP $6.99 + 80401-W Wallplate 59¢ = $7.58
difference $3.41

almond color
8775672I packaged together $10.99
5611-2AS $6.99 + 80401-A Wallplate 59¢ = $7.58
difference $3.41

Leviton Decora receptacles
packaged with wallplate 8795675A almond $3.49
packaged separately R435325A: Almond $1.99 + 80401-A Wallplate 59¢ = $2.58
91¢ difference

packaged separately 8775675I Ivory $3.49
packaged with wallplate 5325ISP: Ivory $1.99 + 80401-I Wallplate 59¢ = $2.58
91¢ difference

packaged separately 8785675W white $3.49
packaged with wallplate 5325WSP: White $1.99 80401-W Wallplate 59¢ = $2.58
91¢ difference

The following is a purposeful deception. The contents were changed, but not the prices! This was verified by conversation with the sales representative of Hillman. Hillman “wood” screws (actually sheet metal screws packaged with a “wood screw label)

Hillman phillips flat head screws 100 count
41611 4 X 1/2 inch sheet metal screws $2.49
40808 4 X 1/2 inch “wood” screws $2.29
20¢ difference

41613 6 X 1/2 inch sheet metal screws $2.59
40812 6 X 1/2 inch “wood” screws $2.49
10¢ difference

41614 6 X 3/4” sheet metal screws $2.89
40814 6 X 3/4” “wood” screws $2.59
30¢ difference

41615 6 X 1” sheet metal screws $3.19
40816 6 X 1” “wood” screws $2.89
30¢ difference

41618 8 X 3/4” sheet metal screws $3.19
40824 8 X 3/4” “wood” screw $2.79
40¢ difference

41619 8 X 1 inch sheet metal screws $3.39
40826 8 X 1 inch “wood” $2.99
40¢ difference

40836 10 X 3/4” “wood” screws $3.39
41624 10 X 3/4” sheet screws $3.29
10¢ difference

41625 10 X 1” sheet metal screws $3.79
40838 10 X 1” “wood” screws $3.59
20¢ difference
Comments:10 Replies - Latest reply on 2007-04-16
Posted by Gannon_banned on 2007-04-15:
Given the flood of information presented... I can't really figure out how this is predatory pricing? I think you should be more concise. The examples are overwhelming and I really can't see how they help your case. If this place wants to charge more for red tape than white tape, then they are allowed to do so.
Posted by Sparticus on 2007-04-15:
I was thinking the same thing Gannon... Every store prices products differently. Buy jeans from Target, pay $25 dollars. Buy the same jeans at Kohl's, pay $30. Buy the same jeans at Marshall Fields, pay $40 dollars. Buy the same jeans in NYC, pay $80.... =)
Posted by Anonymous on 2007-04-15:
A retailer can price their merchandise at what ever they want. If you don't like the .20 cents extra for colored plastic go shop someplace else and leave poor Grant Sears and Ellen Sears alone. Everything at Home Depot is less in white also, paint, wall plates, everything. Also you REALLY need to get a life!
Posted by Cyane on 2007-04-15:
A lot of cell phones are priced that way. When Motorola RAZR's came out, I think the black and silver models were up to $100.00 cheaper than the pink model.
Posted by Anonymous on 2007-04-15:
You have no idea what they paid for their stock, and even if you did, your rights do not extend to telling them what they are allowed to charge. If you don't like the prices they charge, go elsewhere. Superbowl said it best.
Posted by grandma005 on 2007-04-16:
I agree with everybody's else's comments. Get a life if you have nothing else to do but spend your time running around writing prices down then go spend some time helping out at the dog pound or soup kitchen or homeless shelters or some where all your free time can be put to use.
Posted by Paks on 2007-04-16:
This isn't even close to being predatory. By definition Predatory pricing (also known as Destroyer pricing) is the practice of a firm selling a product at very low price with the intent of driving competitors out of the market, or create a barrier to entry into the market for potential new competitors. (Thank you Wikipedia). What you have here is supply and demand...simple economic concepts. People are demanding more of a certain color or style of a product so the supply goes lower and in response the merchant raises that price. If you don't like this system then go to China where the communists set all of the prices on everything.
Posted by Justusryan on 2007-04-16:
Go feed your cats instead.
Posted by Hugh_Jorgen on 2007-04-16:
Thanks Paks for defining everything. I was thinking the same thing - "how is this preditory pricing?" I had to laugh when I saw the complaint about items being sold in bulk as being lower priced than the same item sold in individual retail packaging - that's exactly what "bulk" means - no fancy package equals lower price.
Posted by Ponie on 2007-04-16:
Oy vey! And I was actually stupid enough to start reading this drivel. Justusryan, I agree. This person has too much time on his/her hands. Better for all of us if the cats were fed again.

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