Pepsico Complaint - Pepsi can look
I think that the look of the Pepsi can within the last few years has been awful. The blue can with graphics all over it strays too far away from its roots. I know that recently Pepsi is pushing a promotion to let consumers "design" their own can, and some of the newer can designs I've been drinking from are terrible as well.
I would love to see Pepsi go back to the plain-old white can with the Pepsi logo and blue and red markings. People these days love retro anyway (they are selling "My Little Ponies" and "Strawberry Shortcake" stuff in stores lately).
I would be willing to bet if you surveyed people they would be more likely to buy a can of Pepsi if it had the original look and feel.
Coca-Cola cans have been updated as well, but didn't stray too far from the original design.
Pepsico, get back to your roots!