Rosner's Compliment - Rosner's Appliances
WEST PALM BEACH, FLORIDA -- I needed a new refrigerator. I was near Sears one day and went in there to look around a get some idea of what was out there since I hadn't bought a refrigerator for years. The sales person was nice enough, but there was only one and I had to wait at least 30 minutes for her help. She was friendly, but didn't know her products very well. I found out details such as delivery charges and extended warranty costs.
I remembered a former coworker that told me about Rosner’s. He had recently purchased a big TV from them. He said that he always goes there first. I decided to see what they were like. I had been hearing their commercials and singing their jingle for years.
I went there several days ago. It was everything that I had hoped for. A small store, with a big inventory. A sales staff, that was there immediately, but an absolute pleasure to deal with. My salesman quickly guided me to a fridge that was just right , and a lot of bang for my buck. I was shocked to find out that a 3-year warranty for my fridge was only $69. The 5-yr version was only $99. Sears wanted $199 for a 3-year warranty for a similar unit. Also, the delivery charge was $15 cheaper and they hauled the old unit off for free vs. $10 at Sears. The 2 guys that brought the refrigerator out were very good, very fast and also pleasant. There are a lot of other good things that I'd like to say but this is getting a bit long already.
I do want to mention one more thing. I was told that Rosner’s only sells the models that they feel good about, and I have no reason to doubt that. It would be their headache too if they didn't. Sears, on the other hand, basically sells the same 2 zillion models everywhere and I'm sure a lot of them are just plain junk. Had I bought from Sears, I'm sure I would have been told that whatever I bought was a "good" model, but I wouldn't have had confidence in that. That's one example of the types of advantages that a non-chain store has.
The bottom line is this. I have made an effort over the last few years to support the small guy even if it means paying a bit more up front. However, in this case I think Rosner’s has the benefits of the family-run store and ALSO beats the prices of the chain stores.) They have been in business since 1911, and yes, there is a Lenny Rosner. I didn't know that until the other day.
My salesman told me that this is the first year in all of Rosner’s years of selling appliances that he has offered extended warranties. If I try to repeat the reasons why, I know I'll mess it up, but basically I think that it has to do with thinking that the manufacturer should stand behind their products for a reasonable period of time, and not just 1 year. Unfortunately, most manufacturers offer only 1-year parts and labor now and I guess Lenny felt he had to start offering the extended warranty. I could not believe the price though, $69 vs $199 at Sears. This says something about the man and his philosophies. I will now give this store as much of my business as possible.
We need to take a good look at the harm that the big chain stores are doing to us in the long run, and realize the benefits of buying from the good guys. Let's stop making a FEW rich corporate people even richer and start spreading our money around to people like ourselves. I'm sure the Rosners aren’t poor, but they have earned whatever they have by being the kind of business owner that we can feel very good about.