Arby's Inc. Complaint - The Black Man who plays the BEE/TEARS OF SADNESS
DETROIT, MICHIGAN -- I am appalled, angered and saddened by your portrayal of a black man as the human bee on your Arby's commercial. Do you realize or care to realize how you used the two white men and one black man to represent your restaurant? Your interpretion of the African American's is without a doubt one the most racist commercials in history. You display racism at its finest.
Fist of all your so-called bee is not anatomically correct the bee has two antennas on the top of it's head that are closely netted together.
It ceases to be amusing when you turn a black man into a picaninny for the public to laugh at and ridicule on National T.V. or anywhere for that matter.
You should be ashamed of yourselves you know as well as I do that a picaninny has braids which are extended and in disarray all over the African American's head. By using three braids spaced apart you exhibit immaturity, recklessness and thoughtlessness for a person race, creed or color.
Let's be real when have you seen a bee with three braids aka: antennas all over its head that is a representation of a picaninny with a black face which is a reincarnation from hell and very disturbing!
Your commercial and your sense of humor disgust me; you did not take into account how some of your customers would view your commercial and the connotations attached.
Review the African Americans history; note the pictures of picaninny's or get a listing from your local history channel and hopefully you will get a clue.
You ultimately relegate African Americans back to the cotton fields and black sambo days without thought.
Your company is ignorant of important factors NOTE: When you have two white men standing back watching a black man work and laughing at him sends me chills.
You show a black man reading a sign without comprehension; he just listens to the white men not comprehending looking extremely stupid while the white men stand back laughing. That is totally degrading for any African American who knows their history.
Sometimes you have to work harder to find real comedy instead of abusing another persons history.