Dairy Queen, Inc. Informative - Commercials
Here is my complaint as I wrote to them.
What the HELL are you people thinking ? Isn't commercials about selling your product about just that - selling your product ? And not about some cheap shots , degradation , etc.? You guys have really went to hell with these commercials with the waffle bowl. I think you owe the public in general an apology! Do you at Dairy Queen NOT get the messages that these commercials are conveying ? The one that frosts my ass the most is the most recent one.
The one with "Ice Cream" and the "Waffle Cone" at the doctors office. To find out if he is "lactose" intolerant , and they are told he is not and they should be able to "reproduce" just fine. DO you know what infertility means ? Do you know how it feels ? You made infertility a joke. You mocked it. You used what is so damn painful to so many persons, out to be a gimmick to sell some ice cream. As for someone that has battled infertility for nearly 18 years. I find it very distasteful , a low blow , insensitive , cruel and so much more.
To sit and "mock" a very painful and private thing such as infertility. And only a moron would create a commercial such as this one to generate a little revenue. Do you know why you need to create such pathetic commercials to create revenue ? Because Dairy Queens food leaves a lot to be desired as does the prices ! The food is overpriced and DQ is overrated. If you want to promote high cost food and ice cream. I would suggest sticking to the actual food items themselves.
And NOT on painful diseases such as infertility , and or promoting sexual innuendos. Leave the smut to the soaps and late night television. And leave those whom suffer from diseases such as infertility alone. The last several commercials have left a lot to be desired about Dairy Queen anyhow. And it definitely has caused myself and many others to consider other alternatives for "ice cream" needs. Dairy Queen is not the only one whom serves soft serve and or ice cream cakes. McDonalds ice cream tastes excellent and is a better bargain.
Not to mention Krogers has excellent ice cream cakes and at much better costs. Try lowering prices , cleaning up the stores and the staff. Maybe , just maybe , sales will pick up. But by making customers infuriated at the poor choice of PR moves. You stand to lose more than ever could be gained. Before I end this , I would suggest that you insist on giving the person (and I use that word lightly) some materials on infertility. Possibly talk to couples that have struggled for years , mounting financial costs , failure after failure etc. As it seems this person needs a dose of "lactose intolerant" reality...