Fort Wayne Kia Toyota Complaint - Getting Screwed on a Purchase
FORT WAYNE, INDIANA -- I must warn everyone not to buy a car from Bob Rohrman's "Your friendly dealer" of Fort Wayne, In. Specifically the Kia location at 5900 Illinois Road. I purchased a 2005 Kia Sedona and a 2005 Kia Spectra in Dec. of 2005. I payed $ 25,000.00 for the Sedona and $ 13,000.00 for the Spectra. I recently drove my Sedona in over the weekend to consider trading it in due to numerous issues my wife has had with the car and they offered approximately $ 8,000.00 Keep in mind I owe 20k. still yet since I've only had it for a little over a year and a half. It has 28,000 miles. The spectra is worth maybe 7 k. on the trade in. All together they tell me I am upside down by approximately $ 15,000.00 My wife and I are forced to drive the vehicles now until they are payed off. Oh, by the way.....When I bought the Sedona in Dec. 2005 for 25k. they started advertising in Jan. of 2006 ( 1 month later ) for 15k. for the same make and model. Talking about getting screwed !!!!
I am going to personally try contacting Bob Rohrman and Kia to resolve this issue or at least voice my opinion. Marketing 101 says that although they screwed me for 15k. they will loose me on the next 12 purchases in my lifetime, referrals and purchases from my kids. Lets say they loose 20 deals in my lifetime and average a margin of $ 5,000.00 on each new vehicle, their greediness just cost them $ 100,000 plus......It's the indirect cost of loosing a loyal customer.
I realize cars only depreciate and yes I should have done more homework, but sometimes you like to trust. I trusted and lost. All they cared about was the sell.........