Ashley Furniture Complaint - How they cheat the public
GAINESVILLE, FLORIDA -- Gainesville, Florida: We visited Ashley's about 3 times in 2 weeks comparing prices with other stores. Then there was an ad in the local newspaper that Ashley's was "selling out" in Gainesville and thank you patrons for being so good to them for "XX" amount of years. The wording made it sound like they were moving out of Gainesville. Yeah, great sale time we thought. We, along with many others that had been there the previous weeks, were shocked with what they did. They put these large yellow papers on all the furniture with prices raised
2-3 times what they were the week before, slashed through the prices with a marker, and put a second price that represented the sale.
The sale price was still half or double more than what it was the week before on every sofa set we looked at. While my husband and I stood discussing this we would have others walk by saying the same thing about furniture they had been pricing from weeks before. When brought to the attention of the sales representatives they told us that the liquidators came in and set the prices based on the market value of the furniture (sold somewhere else in the US) and set the sale prices based on that.
In Florida it sold for $600 but California $1200 so it was based on California's price. People who had not been in the store had no idea what they were pulling on them. This was confirmed to us by an Ashley Distributing Center in Ocala, FL, when we went there to check it out. Plus, he told us that Gainesville store was not closing or leaving, just their way of liquidating old stock.
Went back to Ashley's Furniture 11/02/07 and the big yellow signs with the cut prices are still on the furniture 3 months later and they promise to beat any prices in town.