L'Oreal Usa, Inc. Informative - Color Blind - Covergirl Bare Naturales
NASHVILLE, TENNESSEE -- This Letter is in regards of your product bare minerals. I bought this product from Wal Mart in Chattanooga,TN. I always saw products like this particular one on television but the price was kind of high. So instead of paying sixty dollars for their product I decided to try yours out.
So I'm looking at the skin chart for comparison with my skin. To my surprise you didn't have any for my skin type. So then I just carefully looked again and the darkest one you had was called "Tan". And I assume that is for someone with Halle Berry's skin color. I admit I was a little disappointed. So I came home and I saw the commercial for the product. I noticed it was a white model, Brazilian model,and a black actress. The black actress was probably around the same color as Halle Berry so I assumed she used Tan.
My problem is knowing that women of color in general have a hard time finding makeup that either one matches their skin color or two isn't to heavy of a foundation. Now with that said I felt kind of hurt. I usually use CoverGirl products Queen Edition and they have a wonderful line. The makeup is wonderful and they targeted key elements which is a good natural looking makeup for women of color. Though L'Oreal is the leading cosmetic company Covergirl hits home the most. In today's society everyone isn't just one ethnicity like it once was hundreds of years ago. Their are a lot of mixed people of all kinds of ethnicity backgrounds.
Your company still targets one look or one consistent group of people. Your products consist of usually fair skinned to tan in other words Renee' Zellwegger to Halle Berry. All these women are of lighter skin which tends to be the most accepted in this society. In comparison to my skin color which is like Naomi Campbell which is of darker complexioned.
Now I don't know if this is your marketing plan but in order for your company to grow from my point of view you might want to try expanding that product. For example you could re-release it and add more skin colors to the line. Which could potentially bring you more customers and add sells to that one product. This may also put a good impression on buyers showing that your new addition of product is considerate of the need and demand of makeup for women of color.