David's Bridal Complaint - I can't believe price increased for dress Style F12723!
TUCSON, ARIZONA -- About 3 months ago, I went with my bridesmaids to shop for a dark brown colored dress to fit my wedding theme. All my bridesmaids ended up picking Style F12723. The dress fit all of them nicely and the price was reasonable at $115. Then 3 months later when my bridesmaids were ready to put in their order, the dress WENT UP IN PRICE to $135! WHAT?!!! I CAN'T BELIEVE THAT! IF ANYTHING, THE DRESS SHOULD GO DOWN IN PRICE OR GO ON SALE! BUT I'VE NEVER HEARD OF A DRESS PRICE GOING UP! NOT FOR A RETAIL APPAREL STORE! It's not real estate, it's a FREAKIN' DRESS FOR PETE'S SAKE!
Please please please, whomever from David's Bridal or Federated Department Stores who may have the authority to bring the price of this dress back down to how it was before, please please please do so. My wedding is coming up in less than 2 months and my bridesmaids would really like to buy this dress as soon as possible. They are all tight on budget and I wish I could help them, but my fiance and I are paying for our whole wedding. Plus, the catalog at the store I went to today (12/15/2007 @ 3:00pm) in Tucson, Arizona still has the $115 price displayed in the catalog. I think that is rude to advertise that price falsely and come to find out that the actual price of the dress is higher from the rack. The $135 price is not even printed on the tag. They just put a sticker over the old price. I am appalled by this.
SOMETHING NEEDS TO BE DONE. I WILL CHECK THE TUCSON DAVID’S BRIDAL STORE AGAIN IN A COUPLE WEEKS AND HOPEFULLY, SOMEONE CAN REDUCE THIS PRICE AS SOON AS POSSIBLE BEFORE I GO BACK! OR I WILL HAVE TO REPORT THIS TO THE BETTER BUSINESS BUREAU AND THE ATTORNEY GENERAL. HELP!!!!!!!!!!!!