Hearst Magazines Complaint - U.S. pricing removed but Canadian price remains the same

Review by screwedwithoutakiss on 2007-12-19
So we all know about the challenges with purchasing products here in Canada with our dollar at/above/near par and the trend to order from the US or make the drive across the border to buy the same products at much lower prices.

Last week an article appeared in the Toronto Star about Hearst Magazines and their decision to no longer display the U.S. price on Canadian editions - BUT - they are maintaining the current Canadian pricing, which is priced 25-30% higher than the U.S price! (http://www.thestar.com /article/285519) Hearst publishes Cosmopolitan, The Oprah Magazine, Seventeen, Good Housekeeping, Popular Mechanics and Esquire

I sent a letter to the editor (http://www.thestar.com/comment/article/286424) that provided the telephone number to Hearst International in New York for people to call and complain about the greed this organization is demonstrating and their lack of respect for us as consumers.

When I called the number today, 212-649-2275, the person who answered knew immediately why I was calling and before transferring me, I heard her complain to a colleague that she has received DOZENS of calls complaining about this decision. I want them to have HUNDREDS of calls so that they re-think their approach to the Canadian marketplace and stop taking advantage of our calm nature to just go with the flow!

I encourage you to take a couple of minutes and contact Hearst Magazines at the above number - if you get voice mail leave a message with your complaint but during business hours you should reach an individual to speak with directly. There's no guarantee but at least here's one opportunity where we can reach the decision makers and hopefully they will rescind this decision and reduce the Canadian price.
Comments:4 Replies - Latest reply on 2008-03-10
Posted by jktshff1 on 2007-12-19:
OK, why should they display US pricing on Canadian sites?
Kinda like pressing 1 for English.
Canada is a separate country with a currency of their own last time I checked. NAFTA did not change that.
Seems to be a one sided fight...Canadians gripe about the US interference and then complain that they are not treated equally when it affect their pocketbook.
Posted by Starlord on 2007-12-19:
I live in Arizona and every magazine I pick up has both the US and Canadian prices listed on them. I jokingly asked a checkout lady if that was so they could decide which price to charge us. She said ,"Don't let my boss hear you, or he might try it."
Posted by screwedwithoutakiss on 2008-03-10:
jktshff1 - you're missing the point - the Canadian currency is now at par with the USD; why should Canadians be forced to supplement the profits of these publishers by paying the price that was charged when the USD was worth 30% more?
Posted by Anonymous on 2008-03-10:
screwedwithoutakiss, I get it and I agree with you if they will cheat you by hiding the real difference in price they will also do the same here. I will also write them. Good review and thanks for the information.

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