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Ourisman Honda of Laurel Informative - Deceit of Incompetence

Review by Jim W on 2007-12-21
LAUREL, MARYLAND -- I requested an email quote on a 2008 Honda Odyssey from Ourisman Honda of Laurel through Edmunds.com. I received an email quote from Ourisman Internet specialist [snip] that had a few different charges and discounts listed. At the end of all these, it displayed an “out the door” price of $28,806 for the model with my requested specs.

I responded to the email saying I was confused by some of the info in the previous email and that I wanted confirmation that $28,806 was indeed an “out the door” price for the model I was looking for. [snip] responded that it was the out the door price and that he had the model and the color that we wanted.

I then sent another email asking how trade in values were determined. [snip] replied that Ourisman was very competitive in this area and right in line with Edmunds or Kelly Blue Book pricing.

[snip] was not working the day that I went to the dealership but he had arranged for another sales rep and a sales manager to be ready for me to discuss financing and to put a value to my trade in.

These gentlemen informed me that [snip] had made math mistakes on my quote. The actual out the door price was $30,867. I told them there must be some mistake because I had questioned the price when it was given to me and [snip] had confirmed it.

They also gave my trade-in a value more than $2000 less than either Edmunds or Kelly’s Blue book gave it in “fair” condition with similar mileage.

So now I was being offered a deal over than $4,000 higher than I had been led to believe it would be. Did they mislead me to get me to the dealership or are they just that clueless? My experience is that no one will write down a price to anything without a manager’s approval, so I suspect that it was some kind of bait and switch from the beginning. Don’t despair, I WAS promised 5 free tanks of gas. It should have been 5 tanker trucks full of gas to make up for the time that I wasted with this dealership.

Ourisman Honda of Laurel is the kind of dealership that makes people dread buying a car!

If you do choose to request a quote from these guys, get the name of the sales manager that approved the price with the stock # of the vehicle that it applies and plan on selling your trade-in yourself.


Below is a copy of our email correspondence with Ourisman Honda of Laurel.
J & K
Silver Spring MD

From: ourisman7@ourismanhondavw.dealerspace.com
To:
Sent: Tue, 11 Dec 2007 3:25 pm
Subject: Ourisman Honda of Laurel Price Quote

Dear

Thank you for your internet inquiry for a Honda Odyssey. At Ourisman Honda of Laurel we understand and appreciate your desire to facilitate an easy and hassle free purchase. While every dealer will want to sell you a car, at Ourisman Honda of Laurel, we want to EARN YOUR BUSINESS! And the best way we know to accomplish this goal is to provide you the most up to date and accurate information that is available. Information is power and we want to empower you with a detailed explanation of the pricing structure we use. At the end of our explanation you will find the price quote you requested. We hope this will answer any and all questions you may have!

MSRP: The Manufacturers Suggested Retail Price or MSRP represents the selling price recommended by the manufacturer for the vehicle you
are considering. MSRP on your vehicle is $32,210.00
Invoice: The price the dealer pays to buy a car from the manufacturer, exclusive of hold back or other discounts. Very seldom is this the bottom
line of the cost for the vehicle to dealers. Invoice on your car you are considering is $29,166.05
Dealer Holdback: An allowance paid by the manufacturer to the dealer to allow the dealer to purchase a vehicle for less than the invoice price.
Dealer holdback on the vehicle you are considering is $517.20
Dealer Cash: An incentive to a dealership from the manufacturer to assist in selling a particular model. The dealer cash that is available on the
vehicle you are considering is $0
Ourisman Honda of Laurel Internet Discount: A special incentive from our dealership to you!
Your Internet Discount is time sensitive:
Purchasing today an additional discount of $300
Purchasing within 72 hours an additional discount of $200
Purchasing before the end of the month an additional discount of $100
Your quote is based on the following formula:
Invoice - Dealer Holdback - Dealer Cash - Ourisman Honda of Laurel Internet Discount - Dealer Profit.
$29,166.05- $517.20 - $0 - $300 + $500 = $26,449

An on the road price based upon the above number would be $28,806.45
*Some vehicles are equipped with dealer installed options
I Look forward to helping you with your automotive needs and showing you why more and more people are letting Ourisman Honda of Laurel
EARN THEIR BUSINESS!

[snip]

Our Response:
[snip],

Thanks for your response. I guess I am a little confused. I assume that an "on the road price" includes taxes, tags, and any freight or delivery charge. Is that correct? Is $28,806 the price for a particular 2008 Odyssey EX-L with black exterior that you have in stock? Or is that a general price of an EX-L before dealer installed options. We are not really interested in paying for any dealer installed options (mud guards, door edging, etc).

Just to be clear, please let me know if you have a black 2008 Odyssey EX-L in stock, and what the price is of that vehicle.

Thanks



From:
Date: December 11, 2007 7:50:52 PM EST
To:
Subject: RE:Re: Ourisman Honda of Laurel Price Quote

All exl's are the same so the price for all of them is the same. That is the on the road price including taxs, tags frieght and proccessing fee. I do have a black exterior available as well.



Our message back
[snip]

Can you tell me what financing you have available?

The other part of the equation is trade-in. We will be trading in a 2002 Explorer. How do your trade-in values compare to something like the Edmonds on line estimates.

Let me know the answers to these questions when you get a chance. We hope to buy a vehicle this week.

Thanks


From:
Date: December 17, 2007 9:24:18 AM EST
To:
Subject: RE:Re?

Hi ,

Thanks for getting back to me. We have over 40 different leaders that we work directly with. However I can not promise you and finnancing options with out running your credit. Even then I will still not know your finnancing because the business office goes over that with you. The good news is that you will get what ever rate you qualify for based on your credit. The rates will be the same where ever you go.

As far as trade in we are very competive with edmunds and kelly blue book. We are almost always dead on.

When do you think you could stop out so I could have my mangager take a look at your car and put a number on it?
Comments:6 Replies - Latest reply on 2008-07-17
Posted by GothicSmurf on 2007-12-21:
There are two different types of Blue Book figures: Dealer and Private party, and they do make a HUGE difference in pricing. Did the dealership give you an approx trade in value on your car before you brought it in and then one after? Did you do one on your own?
Posted by Slimjim on 2007-12-21:
Good job bringing up the trade-in after the quote was confirmed. Of course, a quote from them seems to have no real finality, does it. Maybe it was a math mistake, maybe not. Needless to say I wouldn't buy anything from them after that.
Posted by Principissa on 2007-12-21:
I agree with slim. Two thousand dollars is not pocket change. And I'm glad you brought that up. I would be very wary about making another purchase with them. Mistakes happen but if there was a problem, they should have been up front and told you.
Posted by jktshff1 on 2007-12-21:
Did you take copies of the e-mails to the dealership with you?
Posted by Aerocave on 2007-12-21:
Question...Why would anyone even consider buying a vehicle from a dealership that is giving "the house" away...see below:
Invoice - Dealer Holdback - Dealer Cash - Ourisman Honda of Laurel Internet Discount - Dealer Profit.
$29,166.05- $517.20 - $0 - $300 + $500 = $26,449
I would have questioned that right away! You get what you pay for. I realize internet pricing is very competative, but this is ridiculous! I would never have made the drive without questioning that.
Posted by newbuyer1 on 2008-07-17:
I agree. Your experience mirrored mine. I ended up going to another dealer who was upfront and only paid $200 more than the bait and switch. My unique wrinkle is that my company is in automotives and is part of their preferred partners..it was interesting to go through this internet process with 6 dealerships in the area...only Ourisman blatantly lied about the "on the road" price. Which by the way, I received at other 5 dealerships. Only Ourisman tried to tack on 2000 dollars plus after saying they had the car in stock...they did not.

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