Toyota Motor Corporation Informative - Toyota ads
NEW YORK -- Dear Sir:
My wife and I are former Toyota Sienna van owners. We were VERY happy with our van and had NO complaints relevant to it or your company.
However, we find some of your current advertising repugnant.
Your have a current ad which depicts a current Toyota owner attaching his vehicle to a rope so it can be towed into the water thus necessitating the consumer's need to buy a new Toyota. Another ad depicts a Toyota owner shoveling snow on top of his vehicle in order to have a snow plow destroy the car and thus necessitating the need to buy a new Toyota.
Where is the head of your advertising team?
Both ads exult fraud and deception as ends to personal gratification and corporate profitability.
I really thought your organization was above such sophomoric attics.