Sears Informative - Sears brings Snapper to you!
EVERYWHERE -- Yes, I know. There are going to be moans, groans, complaints, etc. I just thought it was neat. I didn't know that SHC had done this until I'm reviewing Reuters.
Look for Snapper Spokesperson Brett Favre in Upcoming National Ad Campaign
MILWAUKEE, Jan. 8 /PRNewswire-FirstCall/ -- Two of the most trusted names
in outdoor power equipment are teaming up to offer homeowners a new line of
reliable mowing products.
Beginning this spring, Sears becomes the exclusive national retailer to
sell the Snapper brand of lawn equipment. The select Snapper branded products
to be carried at Sears stores nationwide include three new self-propelled walk
behind mowers, two new lawn tractors and a new zero turn riding mower. All
three product lines are newly designed to be homeowner friendly and affordably
Since introducing the industry's first self-propelled rotary mower in
1951, the Snapper brand has been dedicated to providing homeowners with a wide
variety of walk-behind and riding mowers to meet their lawn care needs. In
addition to these new products being available at Sears, they will be included
in the broad array of Snapper branded lawn and garden products available
through independent dealers nationwide.
"We are excited about the prospects of combining the strength of the
Snapper brand and product line with the merchandising and trusted leadership
of Sears in lawn and garden equipment," said Vince Shiely, President of the
Briggs & Stratton Yard Power Products Group.
"As the leading retailer of powered lawn and garden equipment, we're very
pleased to add another all-star brand to our roster," said Jeff Rothe, vice
president and general merchandise manager for Sears Holdings. "Now consumers
have both Craftsman, the nation's leading and most trusted brand, and Snapper
-- to select from when shopping at Sears for their lawnmower and tractor
"With these two powerhouse brands, plus our existing brands, Sears offers
the largest powered lawn and garden assortment to our customers. Additionally,
Snapper's spokesperson Brett Favre will introduce the new mowers, tractors and
their availability at Sears in a new national ad campaign set to appear in
late February," Rothe said.
The Snapper line of products will be available in all Sears Full-line
stores, Sears Hardware stores and Sears Dealer stores. In addition, look for a
new interactive Snapper site on the lawn and garden page sears.com. Set to
debut on Jan. 21, this interactive Snapper site will help consumers select the
right model for their mowing needs.