Work Out World Complaint - Terminating Membership
WARWICK, RHODE ISLAND -- My experience corroborates a number of other complaints about Work Out World and also their financial handlers, ABC Financial. They make it extremely difficult to terminate your membership, citing the 50 mile or whatever radius from their location, and requiring written notice, etc. I went to the actual WOW location, filled out the paperwork, and thought that would be the end. In this instance the membership had actually lasted over two years.
To make a long story short, amidst numerous phone calls to WOW and ABC Financial I was continually billed for the next several months. Although the contract protects them legally, as a marketing professor I know that this is an unethical practice. Staying within the letter of the law and its fine print etc. is insufficient in many cases to constitute ethical practice, to say nothing of effective relationship marketing. This certainly is one of those cases. Keeping within the law is only the first step on the ladder of ethics and social responsibility. Good ethics involves ensuring that no undue suffering, injury, etc. occurs; and social responsibility implies a commitment to cater to consumers and to give back to society.
From my perspective, Work Out World and its ABC Financial partner are failing to pass the ethical test. Additionally, they are failing a basic marketing test - to strive one's best to develop totally satisfied customers. These shortsighted policies will return to haunt them if in no other form than to provide a competitive opportunity for another business to exploit these shortcomings and truly facilitate consumers' interactions regarding these credit card situations etc. Most likely though, eventually they will still suffer regardless, as word of mouth (and pen) comes home to roost. There are few exceptions to this in the business world and these unethical people are apparently quite ignorant of all this.
If enough consumers begin to complain, though, companies
like these will be forced to accelerate the inevitable changes that will have to be made.
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