Burritoville Complaint - When large is now small but price is still "large"
52ND ST BETWEEN LEXINGTON AND THIRD, NEW YORK -- I have been a long time fan of Burritoville located on 52nd between Lexington and Third in NYC and frequently go there during workdays for lunch because I like their food selection, quality for the price and fast service. I went there yesterday and got a surprise which wasn't so nice. They have a small size black beans and rice side dish for just under 2 bucks and then they have a large size offering of the same for just over 3 bucks. I order either one depending on my appetite on any given day.
Now I'm not one to notice the difference between a few scoops of rice and beans but yesterday what they offered me when I placed an order for a LARGE black beans and rice was clearly a larger container but with a small serving inside, one that would easily fit the smaller container they serve small orders in with no problem. It appears they changed the container to throw people off, and then reduced the amount of beans and rice they put in the container without reducing the price as well. How cleverly sneeky.
Before I left the place I checked my order as I always do and was surprised to see that the container was only half full. It was so noticeable that I almost thought they had omitted the beans and as I was mentioning it to the cashier, I noticed the beans were actually there, but barely. So I said "is this a large?" and she confirmed that it was and then I said "oh, your giving less now" and she just smiled. I didn't haggle with her about it, (even though I really wanted to just give it back and get a refund). I just gave her a cheesy smile and went on my way thinking to myself, wouldn't it be more ethical to inform the customer of the now smaller sizes so that they can choose for themselves whether they think it's still a fair price before getting stuck with an order they are unhappy with?
Funny thing I noticed after leaving was that it was unusually empty at the restaurant which is usually packed at the height of lunch hour and I had to wonder if that might be attributed to their now small servings being put into large containers to trick customers. Cheap tricks like that will undoubtedly affect their volume of business. I ate my beans and rice as usual, but this time it wasn't with the usual satisfied feeling I get from having gotten a tasty meal at a fair price.
I guess size really does matter both consciously and subconsciously in the end. I can now just go across the street to Chipotle their main competitor without feeling like I've been hoodwinked into paying more for less. They serve it up the same way day in day out without playing games.