Rosenthal Landmark Honda Complaint - Buyer Beware!!! - New Car Sales
ALEXANDRIA, VIRGINIA -- I went to Landmark Honda for a new Civic because their advertising fliers promised a "fair price" and "the highest trade values in the D.C. area". They saw me coming a mile away and took me to the cleaners! I discovered that their idea of a "fair price" is MSRP + $635 destination fee + $385 processing fee + $600 dealer appearance package (wheel locks, mud flaps and pinstripes) + taxes, tag, etc. Their idea of "highest trade value" was to offer $1200 on a Civic trade-in with a Kelly Blue Book trade-in value of $3000, which they then listed for sale the next week for $6500. I got caught up in the process and ended up paying about $3000 more than I should have. During the process, their salesman taunted me by pointing out that I was listed in his email address book as a "Hot Prospect". When it was his turn, the sales manager insulted me by asking more than the high price the salesman had quoted.
Finally, the finance guy treated me with an air of contempt at being so stupid as to agree to the deal.