Kraft Foods North America, Inc. Informative - Why Fix What Isn't Broke!!??
MINNEAPOLIS, MINNESOTA -- Recently we had a church banquet where we served a salad that called for Real Mayonnaise. Kraft has been the brand we have used for decades. Much to our surprise (and worse) many of the folks who attended asked about the salad and what was different about it. We had always made it the same way using the exact same ingredients and proportions so we had no idea why it had a distinctly different taste. It has been an old church (family) favorite for years that everyone loves but this time not so much!!
After tasting and checking all the ingredients for expiration dates we discovered that the Mayo tasted very odd. So, naturally we called the Kraft Foods 800 hotline and explained our situation and our concern about their product and the possibility of having just served several hundred people a bad batch. They assured us that everything was alright and VERY SHEEPISHLY admitted having added more SUGAR & more MUSTARD to America's Favorite OLD recipe!! We were so stunned all we could say was; "That's like changing the rules to Base-Ball or like putting oranges into APPLE Pie or Selling Chevrolet to the Russians."
Kraft WHAT HAVE YOU DONE! This could possibly be THE MOST moronic executive decision made in corporate America this decade! You have successfully driven 400 parishioners from our church alone to switch to Hellmans Brand in one church dinner.
Hellmans now stands alone as America's favorite Mayonnaise! Pay attention corporate America, some things should NEVER be changed! If it isn't broke, don't fix it!