Target Complaint - Target Stores Black Friday Ad Fraud
GOODYEAR, ARIZONA -- My six-year-old autistic son decided, after much debate over the pros and cons, to stand in line for Black Friday hoping to get the Star Wars Lego set featured in their Black Friday ad.
When we arrived, we were 4th in line. Those in line in front of us were all interested in electronics items, none planned to get the Lego set, so he decided it was well worth the six hours (midnight to 6am) waiting, even when he had to pee (badly) for the last hour or so.
When the store opened and we entered, I asked the first employee we saw where the Lego set would be, and was told "Sorry, we weren't shipped any of that item." That was it. No, "We are offering a comparable, substitute item," "We can give you a rain check" (since the ad clearly says "LIMITED quantity, NOT zero quantity)--nothing.
I couldn't believe it! The one item my son had stood six hours in line to get, featured prominently (taking up 1/4 of the page) on page 6 of the Black Friday ad and the best explanation they had as to why he would not receive it even though he was 4th in line and had stood, cold and hungry and having to pee, for the past 6 hours was, "We weren't sent any"?
Store employees had been outside several times in the last few hours before store opening; couldn't they have at least made an announcement (or posted a notice in the window), "If you're here for the Lego set, we don't have any" so that people could perhaps have gone to another store instead?
Am I wrong in believing that "LIMITED QTY" is NOT the same as "ZERO QTY" available???
I do understand the nature of Black Friday is to get people into the stores. I do understand the idea of "limited quantity" and would obviously understand if I were, say, 50th in line and they Lego sets were all gone, being snatched up by other shoppers; however, that is not the case here. Doesn't "limited qty" mean that AT LEAST one customer should be able to receive one?
The sad part is that we were actually trying to teach my son a lesson: that if you do some hard work (in this case standing in the cold & dark for several hours could allow you to get an item using your good behavior points that you wouldn't otherwise have enough points to obtain. Instead, he went home wondering why in the world he had been made to stand outside in the cold & dark for absolutely no reason.