Sirius Satellite Radio Complaint - Sirius Radio Eliminates Latino Radio Programming
NEW JERSEY -- I originally sent this message via the Sirius website. Why have I not received a response? I am currently considering cancelling my family's subscription.
I am appalled by your decision to eliminate the Rumbon music channel and consolidating all Latino music programming into one channel. Doing so demonstrates your lack in understanding the Latino consumer market. You have not taken into account the complexities of the Latino consumer's musical tastes and styles that differ from one region of Latin America to the next.
You would never consolidate multiple English language music channels into one. Your listeners would not tolerate having only one channel for Rock & Roll, Blues, Jazz, Soul, 70's, 50's and Heavy Metal music. What makes you think you can get away with doing this in the Latino Market?
The musical preferences of Latinos vary by age, country of origin, ability to speak the language, etc. There's Merengue, Raggaeton, Boleros, Salsa... too many styles to list here. If you want to attract and maintain the Hispanic listener you must begin to provide a wider choice of Latino musical programming.
At a time when terrestrial radio is investing in HD Radio stations, perhaps you should think about strategies for gaining ground with what will soon be the largest segment of the U.S. population.