Old Navy Complaint - A Sin and A Shame!!!
This evening (Feb. 27, 2009) I saw a couple of Old Navy Commercials on TV. It seems that the Old Navy ad campaigns are currently featuring talking mannequins and I am saying that one of the ads I saw is done in the poorest of taste. In fact, I found it to be exploitative towards women, racist towards African Americans, and socially and morally offensive in general.
The commercial I am referring to is the one in which the mannequins are discussing how they look in jeans. Their comments, which are meant to be clever, are anything but (no pun intended). Their comments seem to be all about the "human backside". In fact, throughout the entire commercial they are focusing on and talking about "the behind", both male and female. There's nothing cute about anyone putting hind-quarters "in your face", and though they tried to make light of it at the end of the commercial, the damage was already done.
I know that a lot of emphasis is placed on how well a person fits into their jeans, but, this O.N. commercial did not just send out a negative social message, it sends out a damaging moral message to people of all races, and particularly to the children and teens they are primarily marketing to. Shame on you Old Navy!