Ford Motor Complaint - Auto Parts Prices
RICHMOND, VIRGINIA -- Ford Auto Replacement Parts - Are dealers free to charge whatever they wish? How do I know if I am getting ripped off?
I live in Richmond, VA, and own a Ford Taurus Wagon (1994 GL). Yesterday I went to Sheehy Ford (10601 Midlothian Turnpike) and purchased a hinge for my rear window. The part number is E9DZ*74420A69*A and the list price shown to me was $132.00. I thought the price high, but went ahead and ordered it (prepayment was required). Today I called Universal Ford in nearby Glen Allen VA (10751 W. Broad St.). I was told the same part listed for $100.
What is going on here? Both are Ford Dealerships in the same market (Richmond, VA). Why is Sheehy Ford charging 32% more for the same part than Universal Ford? This is outrageous!!!
What is the meaning of 'list price' - can there be two list prices for the same part, depending on what dealership I go to?
It is not easy to shop for parts - you generally have to go to the shop, explain the problem, and work with the counterperson to find out what you need and get the proper numbers. I would like to think there is some uniformity in what is charged. In fact, different shops having different 'list prices' for the same part strikes me as being deceptive.
To help keep me as a potential future customer, I would like the following:
Every parts shop should show on their invoice a 'list price' for a given part that is the same price and dictated by Ford. You should also be entitled to a full refund after you prepay for a part but do not take delivery if you find it at another dealership for less.
At the very least I would like a response from your company regarding this incident.