Kraft Foods North America, Inc. Complaint - The Protein Bars We Love - Gone! Replaced With Impostors W/ Only 12g Of Protein - New Terrible Taste!!!
NORTH CAROLINA -- Kraft is trying to pull a fast one - though I don't get it. I know they (the chocolate peanut butter) were selling - as they were often sold out at my store. I know tons of people who eat them - because they are high in protein and not terrible tasting.
But suddenly they went on sale - and then a new box has magically appeared claiming "New Lower Price" - (the bars went from 2.11 oz to 1.78 - that's not a lower price - it's less bar) and "New Improved Taste" and that too is not the case. The bars now are super sweet - which - I personally think is too sweet - and the new texture is gritty and I don't know - worse than the old. But the kicker here - is that Kraft clearly didn't test market w/ people who were eating the bars b/c of the high protein content. The new bars are 12g vs. the 19 original. Granted - they are now in line with many of the competitors - and nearly as little protein as a cereal bar - but everyone I know ate them for the protein. I am trying to stock up - even paying $1.89 a bar at a little convenience store near a resort.
Kraft should know better and should not have changed a good thing.